Beldray vs Lakeland:Which is more popular?
In September 2026, Lakeland had more branded searches than Beldray among heated airer brands worldwide. Lakeland had about 21,500 branded searches, while Beldray had 480. Lakeland made up 9% of all heated airer brand searches we track, and Beldray accounted for 0.2%. When we asked ChatGPT and Google AI Overviews about heated airer brands, Lakeland appeared in three of the five answers and Beldray in two. Lakeland was mentioned before Beldray in every answer.
Who do people search for more?
Lakeland, about 45 searches for every 1 for Beldray
Who does AI mention more?
Lakeland, mentioned in 3 of 5 answers, Beldray in 2
Who does AI recommend more?
Lakeland, named ahead of Beldray in every answer
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Top heated airer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lakeland was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Beldray was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lakeland was listed before Beldray in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Lakeland1st
Minky2nd
Black+Decker3rd
Beldray4th
Robert Dyas–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Minky3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lakeland3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Black+Decker2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beldray2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Robert Dyas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about heated airer brands
5 answers
Asked ChatGPT
“Which heated airer brand should I buy?”
Asked ChatGPT
“What are the best heated airer brands?”
Asked ChatGPT
“What's the best heated airer brand for indoor laundry drying?”
Searched Google, AI Overview
“indoor clothes dryer”
Searched Google, AI Overview
“heated clothes rack”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Beldray or Lakeland more popular in search?
This chart shows how often people search Google for Beldray and Lakeland by name. Each line represents a brand's share of searches for all five heated airer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Lakeland, Beldray. The figures are in the table below the chart.
View monthly share of searches table
| Month | Robert Dyas | Minky | Lakeland | Black+Decker | Beldray |
|---|---|---|---|---|---|
| Oct 2025 | 67.4% | 16.9% | 13.9% | 1.2% | 0.64% |
| Nov 2025 | 65.3% | 18.7% | 13.4% | 1.2% | 1.4% |
| Dec 2025 | 76.1% | 14.3% | 8.4% | 0.73% | 0.48% |
| Jan 2026 | 70.1% | 17.6% | 10.8% | 1% | 0.56% |
| Feb 2026 | 70.5% | 20.5% | 8.1% | 0.68% | 0.31% |
| Mar 2026 | 78.5% | 16.1% | 4.9% | 0.34% | 0.19% |
| Apr 2026 | 79.3% | 16% | 4.4% | 0.19% | 0.1% |
| May 2026 | 81% | 15.8% | 3.1% | 0.09% | 0.06% |
| Jun 2026 | 83.3% | 13.5% | 3% | 0.09% | 0.05% |
| Jul 2026 | 83.3% | 13.9% | 2.7% | 0.06% | 0.03% |
| Aug 2026 | 79.6% | 16% | 4.1% | 0.16% | 0.07% |
| Sep 2026 | 68.8% | 21.5% | 9% | 0.54% | 0.2% |
How has the Beldray and Lakeland comparison changed over the last 12 months?
3 findings
- Lakeland was ahead of Beldray in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beldray’s share of searches among heated airer brands worldwide moved from 0.64% to 0.2%, and its estimated monthly branded searches moved from 1.9K to 480.
- Across the 12 months ending September 2026, Lakeland’s share of searches among heated airer brands worldwide moved from 13.9% to 9%, and its estimated monthly branded searches moved from 41.5K to 21.5K.
How did search popularity change for heated airer brands worldwide in September 2026?
2 changes
In September 2026, Lakeland gained share of searches among heated airer brands worldwide, from 4.1% to 9%.
Estimated monthly branded searches for Beldray worldwide fell 74.7% over 12 measured months, from 1.9K to 480 in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Beldray’s and Lakeland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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