Lakeland vs Minky:Which is searched more?
In September 2026, Minky had more branded searches than Lakeland among heated airer brands worldwide. Minky was estimated to have 51.4K branded searches compared to Lakeland’s 21.5K, and held an 11.2% Share of Search versus Lakeland’s 4.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lakeland or Minky?
Compare the heated airer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Minky, Lakeland. The figures are in the table below the chart.
View monthly share of search table
| Month | Black and Decker | Robert Dyas | Minky | Lakeland |
|---|---|---|---|---|
| Oct 2025 | 45.5% | 37.4% | 9.4% | 7.7% |
| Nov 2025 | 42.4% | 38.6% | 11.1% | 7.9% |
| Dec 2025 | 38.5% | 47.3% | 8.9% | 5.2% |
| Jan 2026 | 43.8% | 40% | 10% | 6.2% |
| Feb 2026 | 46.4% | 38.2% | 11.1% | 4.4% |
| Mar 2026 | 46.3% | 42.3% | 8.7% | 2.6% |
| Apr 2026 | 46.5% | 42.5% | 8.6% | 2.4% |
| May 2026 | 47.1% | 42.9% | 8.4% | 1.6% |
| Jun 2026 | 45.4% | 45.6% | 7.4% | 1.6% |
| Jul 2026 | 42.7% | 47.8% | 8% | 1.6% |
| Aug 2026 | 41.6% | 46.6% | 9.4% | 2.4% |
| Sep 2026 | 48% | 36% | 11.2% | 4.7% |
How has the Lakeland and Minky comparison changed over the last 12 months?
3 findings
- Minky was ahead of Lakeland in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lakeland’s estimated Share of Search among heated airer brands worldwide moved from 7.7% to 4.7%, and its estimated monthly branded searches moved from 41.5K to 21.5K.
- Across the 12 months ending September 2026, Minky’s estimated Share of Search among heated airer brands worldwide moved from 9.4% to 11.2%, and its estimated monthly branded searches moved from 50.4K to 51.4K.
How did search popularity change for heated airer brands worldwide in September 2026?
2 changes
In September 2026, Lakeland gained estimated Share of Search among heated airer brands worldwide, from 2.4% to 4.7%.
In September 2026, Minky gained estimated Share of Search among heated airer brands worldwide, from 9.4% to 11.2%.
Other head-to-heads among heated airer brands
How each brand is measured
Brandwave collects information about searches that people make online using Lakeland’s and Minky’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.