Brandwave

Black and Decker vs Minky:Which is searched more?

In September 2026, Black and Decker had more branded searches than Minky among heated airer brands worldwide. Black and Decker was estimated to have 220K branded searches compared to Minky’s 51.4K, and held a 48% Share of Search versus Minky’s 11.2%. These are worldwide searches for English-language branded terms.

Share of Search among heated airer brands worldwide in September 2026Which is more popular in search, Black and Decker or Minky?
Black and Decker48%220K searches
vs
Minky11.2%51.4K searches

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Which is more popular in search, Black and Decker or Minky?

Compare the heated airer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Black and Decker and Minky among heated airer brands worldwide, by month

Share of Search by month for Black and Decker, Minky. The figures are in the table below the chart.

View monthly share of search table
MonthBlack and DeckerRobert DyasMinkyLakeland
Oct 202545.5%37.4%9.4%7.7%
Nov 202542.4%38.6%11.1%7.9%
Dec 202538.5%47.3%8.9%5.2%
Jan 202643.8%40%10%6.2%
Feb 202646.4%38.2%11.1%4.4%
Mar 202646.3%42.3%8.7%2.6%
Apr 202646.5%42.5%8.6%2.4%
May 202647.1%42.9%8.4%1.6%
Jun 202645.4%45.6%7.4%1.6%
Jul 202642.7%47.8%8%1.6%
Aug 202641.6%46.6%9.4%2.4%
Sep 202648%36%11.2%4.7%

How has the Black and Decker and Minky comparison changed over the last 12 months?

  • Black and Decker was ahead of Minky in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among heated airer brands worldwide moved from 45.5% to 48%, and its estimated monthly branded searches moved from 245K to 220K.
  • Across the 12 months ending September 2026, Minky’s estimated Share of Search among heated airer brands worldwide moved from 9.4% to 11.2%, and its estimated monthly branded searches moved from 50.4K to 51.4K.

How did search popularity change for heated airer brands worldwide in September 2026?

  1. In September 2026, Black and Decker overtook Robert Dyas to become the leader among heated airer brands worldwide, with 48% estimated Share of Search.

  2. In September 2026, Minky gained estimated Share of Search among heated airer brands worldwide, from 9.4% to 11.2%.

Other head-to-heads among heated airer brands

How each brand is measured

Brandwave collects information about searches that people make online using Black and Decker’s and Minky’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Black and Decker

2 branded search terms

  • black and decker
  • blackdecker

Minky

4 branded search terms

  • minky
  • minky clothes airers
  • minky ironing
  • minky ironing boards

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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