How popular isMinky in search?
In September 2026, there were an estimated 51.4K branded searches for Minky worldwide which held steady over the last 12 months. Minky holds 11.2% estimated Share of Search among heated airer brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Black and Decker48%
Robert Dyas36%
Minky11.2%
Lakeland4.7%
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Which heated airer brands compete with Minky?
Share of Search by month for Black and Decker, Robert Dyas, Minky, Lakeland. The figures are in the table below the chart.
View monthly share of search table
| Month | Black and Decker | Robert Dyas | Minky | Lakeland |
|---|---|---|---|---|
| Oct 2025 | 45.5% | 37.4% | 9.4% | 7.7% |
| Nov 2025 | 42.4% | 38.6% | 11.1% | 7.9% |
| Dec 2025 | 38.5% | 47.3% | 8.9% | 5.2% |
| Jan 2026 | 43.8% | 40% | 10% | 6.2% |
| Feb 2026 | 46.4% | 38.2% | 11.1% | 4.4% |
| Mar 2026 | 46.3% | 42.3% | 8.7% | 2.6% |
| Apr 2026 | 46.5% | 42.5% | 8.6% | 2.4% |
| May 2026 | 47.1% | 42.9% | 8.4% | 1.6% |
| Jun 2026 | 45.4% | 45.6% | 7.4% | 1.6% |
| Jul 2026 | 42.7% | 47.8% | 8% | 1.6% |
| Aug 2026 | 41.6% | 46.6% | 9.4% | 2.4% |
| Sep 2026 | 48% | 36% | 11.2% | 4.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 48% | 220K | 0% | +6.4 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 36% | 165K | -32.9% | -10.5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 11.2% | 51.4K | +3.7% | +1.8 points | |
| 4, held 4th | 4.7% | 21.5K | +68% | +2.3 points |
48%
Moved from 2nd to 1st. 220K estimated branded searches, 0% vs prior month. Share +6.4 points.
36%
Moved from 1st to 2nd. 165K estimated branded searches, -32.9% vs prior month. Share -10.5 points.
3.
Minky11.2%
Held 3rd. 51.4K estimated branded searches, +3.7% vs prior month. Share +1.8 points.
4.
Lakeland4.7%
Held 4th. 21.5K estimated branded searches, +68% vs prior month. Share +2.3 points.
Compare search popularity between Minky and its closest rivals
Every comparison with Minky
18 comparisons
- Black and Decker vs Minky
- Brabantia vs Minky
- Hill's vs Minky
- Leifheit vs Minky
- Minky vs Robert Dyas
- Minky vs Vileda
- Full Circle vs Minky
- Joseph Joseph vs Minky
- Minky vs Oxo
- Minky vs Simplehuman
- Lakeland vs Minky
- Minky vs O-Cedar
- Minky vs Oates
- Beldray vs Minky
- Hills Hoist vs Minky
- Household Essentials vs Minky
- Croydex vs Minky
- Minky vs Philips
How has branded search demand for Minky changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Minky worldwide held steady, from 50.4K to 51.4K.
- Across the 12 months ending September 2026, Minky’s estimated Share of Search among heated airer brands worldwide increased from 9.4% to 11.2%.
- Across the 12 months ending September 2026, Minky’s estimated Share of Search among heated airer brands worldwide peaked at 11.2% in September 2026 and was lowest at 7.4% in June 2026.
How did search popularity change for heated airer brands worldwide in September 2026?
4 changes
In September 2026, Black and Decker overtook Robert Dyas to become the leader among heated airer brands worldwide, with 48% estimated Share of Search.
In September 2026, Lakeland gained estimated Share of Search among heated airer brands worldwide, from 2.4% to 4.7%.
In September 2026, Minky gained estimated Share of Search among heated airer brands worldwide, from 9.4% to 11.2%.
In September 2026, Robert Dyas lost estimated Share of Search among heated airer brands worldwide, from 46.6% to 36%.
Where does Minky compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Clothes line brands | 3rd of 4 | 8.3% | Show ranking |
| Heated airer brands | 3rd of 4 | 11.2% | Shown above |
| Clothes airers | 4th of 6 | 11.4% | Show ranking |
| Toilet brush brands | 5th of 6 | 11.1% | Show ranking |
| Ironing boards | 3rd of 6 | 16.6% | Show ranking |
| Easy squeeze mop brands | 1st of 3 | 55.2% | Show ranking |
How is Minky measured?
Brandwave collects information about searches that people make online using Minky’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- minky
- minky clothes airers
- minky ironing
- minky ironing boards
Do you work for Minky? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Minky your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.