Beldray vs Minky:Which is more popular by branded search?
In August 2026, Beldray had more branded searches than Minky among ironing boards worldwide. Beldray was estimated to have 12.1K branded searches compared to Minky’s 110, and held a 0.87% Share of Search versus Minky’s <0.01%. These are worldwide searches for English-language branded terms.
Follow Beldray vs Minky and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Beldray or Minky?
Compare the ironing boards shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Beldray, Minky. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips | Brabantia | Joseph Joseph | Beldray | Lakeland | Minky |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.2% | 6.8% | 10.1% | 1.1% | 0.74% | 0.01% |
| Nov 2025 | 80.8% | 6.9% | 10.4% | 0.93% | 0.93% | <0.01% |
| Dec 2025 | 83.3% | 5.4% | 9.9% | 0.6% | 0.73% | <0.01% |
| Jan 2026 | 78.6% | 7.9% | 11.9% | 0.71% | 0.87% | 0.01% |
| Feb 2026 | 78.5% | 8.9% | 10.9% | 0.97% | 0.8% | 0.02% |
| Mar 2026 | 76.6% | 10.8% | 10.8% | 1.2% | 0.53% | 0.01% |
| Apr 2026 | 78.2% | 9.2% | 11.2% | 0.82% | 0.55% | <0.01% |
| May 2026 | 77.7% | 11.5% | 9.4% | 0.85% | 0.46% | <0.01% |
| Jun 2026 | 80.8% | 8% | 9.8% | 0.88% | 0.48% | <0.01% |
| Jul 2026 | 81.8% | 8.5% | 8.5% | 0.77% | 0.42% | <0.01% |
| Aug 2026 | 79.2% | 9.7% | 9.7% | 0.87% | 0.47% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Beldray and Minky comparison changed over the last 12 months?
3 findings
- Beldray was ahead of Minky in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Beldray’s estimated Share of Search among ironing boards worldwide moved from 1.1% to 0.87%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 11 months ending August 2026, Minky’s estimated Share of Search among ironing boards worldwide moved from 0.01% to <0.01%, and its estimated monthly branded searches moved from 140 to 110.
How did search popularity change for ironing boards worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Beldray’s and Minky’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.