How popular isBeldray in search?
In August 2026, there were an estimated 12.1K branded searches for Beldray worldwide which is down 18.2% over the last 11 months. Beldray holds 0.87% estimated Share of Search among ironing boards worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Philips79.2%
Brabantia9.7%
Joseph Joseph9.7%- Beldray0.87%
- Lakeland0.47%
- Minky<0.01%
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Where does Beldray compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Ironing boards | 4th of 6 | 0.87% | Shown below |
| Mop brands | 6th of 6 | 1.2% | Show ranking |
Which ironing boards compete with Beldray?
Share of Search by month for Philips, Brabantia, Joseph Joseph, Beldray. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips | Brabantia | Joseph Joseph | Beldray | Lakeland | Minky |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.2% | 6.8% | 10.1% | 1.1% | 0.74% | 0.01% |
| Nov 2025 | 80.8% | 6.9% | 10.4% | 0.93% | 0.93% | <0.01% |
| Dec 2025 | 83.3% | 5.4% | 9.9% | 0.6% | 0.73% | <0.01% |
| Jan 2026 | 78.6% | 7.9% | 11.9% | 0.71% | 0.87% | 0.01% |
| Feb 2026 | 78.5% | 8.9% | 10.9% | 0.97% | 0.8% | 0.02% |
| Mar 2026 | 76.6% | 10.8% | 10.8% | 1.2% | 0.53% | 0.01% |
| Apr 2026 | 78.2% | 9.2% | 11.2% | 0.82% | 0.55% | <0.01% |
| May 2026 | 77.7% | 11.5% | 9.4% | 0.85% | 0.46% | <0.01% |
| Jun 2026 | 80.8% | 8% | 9.8% | 0.88% | 0.48% | <0.01% |
| Jul 2026 | 81.8% | 8.5% | 8.5% | 0.77% | 0.42% | <0.01% |
| Aug 2026 | 79.2% | 9.7% | 9.7% | 0.87% | 0.47% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 79.2% | 1.1M | +4.3% | -2.5 points | |
| 2, held 2nd | 9.7% | 135K | +22.7% | +1.2 points | |
| 3, held 3rd | 9.7% | 135K | +22.7% | +1.2 points | |
| 4, held 4th | 0.87% | 12.1K | +22.2% | +0.1 points | |
| 5, held 5th | 0.47% | 6.6K | +22.2% | +0.1 points | |
| 6, held 6th | <0.01% | 110 | +22.2% | 0 points |
1.
79.2%
Held 1st. 1.1M estimated branded searches, +4.3% vs prior month. Share -2.5 points.
9.7%
Held 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +1.2 points.
9.7%
Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +1.2 points.
4.Beldray
0.87%
Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
5.Lakeland
0.47%
Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
6.Minky
<0.01%
Held 6th. 110 estimated branded searches, +22.2% vs prior month. Share 0 points.
Compare search popularity between Beldray and its closest rivals
How has branded search demand for Beldray changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Beldray worldwide fell from 14.8K to 12.1K.
- Across the 11 months ending August 2026, Beldray’s estimated Share of Search among ironing boards worldwide held steady, from 1.1% to 0.87%.
How did search popularity change for ironing boards worldwide in August 2026?
6 changes
In August 2026, Brabantia gained estimated Share of Search among ironing boards worldwide, from 8.5% to 9.7%.
In August 2026, Joseph Joseph gained estimated Share of Search among ironing boards worldwide, from 8.5% to 9.7%.
In August 2026, Philips lost estimated Share of Search among ironing boards worldwide, from 81.8% to 79.2%.
Estimated monthly branded searches for Lakeland worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.
Estimated monthly branded searches for Minky worldwide fell 21.4% over 11 measured months, from 140 to 110 in August 2026.
Estimated monthly branded searches for Beldray worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
How is Beldray measured?
Brandwave collects information about searches that people make online using Beldray’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- beldray
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Is Beldray your brand?
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