Brandwave

Heated airer brands:Which are searched most?

In September 2026, Black and Decker was the most searched among heated airer brands worldwide, with an estimated 220K branded searches and 49.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Black and Decker49.7%
  2. Robert Dyas37.2%
  3. Minky11.6%
  4. Lakeland1.5%

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Share of SearchLeaderboard

Compare the heated airer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among heated airer brands worldwide, by month

Share of Search by month for Black and Decker, Robert Dyas, Minky. The figures are in the table below the chart.

View monthly share of search table
MonthBlack and DeckerRobert DyasMinkyLakeland
Oct 202548.4%39.7%10%2%
Nov 202544.9%40.9%11.7%2.5%
Dec 202539.8%49%9.2%2%
Jan 202645.5%41.6%10.4%2.5%
Feb 202647.4%39%11.3%2.3%
Mar 202646.9%42.9%8.8%1.4%
Apr 202647%42.9%8.7%1.4%
May 202647.4%43.2%8.4%0.95%
Jun 202645.7%45.9%7.5%1%
Jul 202642.9%48%8%1.1%
Aug 202642.1%47.1%9.5%1.3%
Sep 202649.7%37.2%11.6%1.5%

This month’s ranking, September 2026

  1. Moved from 2nd to 1st. 220K estimated branded searches, 0% vs prior month. Share +7.5 points.

  2. Moved from 1st to 2nd. 165K estimated branded searches, -32.9% vs prior month. Share -9.9 points.

  3. 3.Minky

    11.6%

    Held 3rd. 51.4K estimated branded searches, +3.7% vs prior month. Share +2.1 points.

  4. 4.Lakeland

    1.5%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among heated airer brands worldwide?

In September 2026, Black and Decker was the most searched among heated airer brands worldwide, with an estimated 220K branded searches and 49.7% estimated Share of Search within this set. Robert Dyas is in 2nd place, 12.4 percentage points behind at 37.2% Share of Search.

Global heated airer brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Black and Decker48.4% → 49.7%49.7%Sep 202639.8%Dec 20251st
Robert Dyas39.7% → 37.2%49%Dec 202537.2%Sep 20262nd
Minky10% → 11.6%11.7%Nov 20257.5%Jun 20263rd
Lakeland2% → 1.5%2.5%Jan 20260.95%May 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among heated airer brands worldwide increased from 48.4% to 49.7%.
  • Across the 12 months ending September 2026, Robert Dyas’ estimated Share of Search among heated airer brands worldwide decreased from 39.7% to 37.2%.
  • Across the 12 months ending September 2026, Minky’s estimated Share of Search among heated airer brands worldwide increased from 10% to 11.6%.
  • Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among heated airer brands worldwide peaked at 49.7% in September 2026 and was lowest at 39.8% in December 2025.
  • Across the 12 months ending September 2026, Robert Dyas’ estimated Share of Search among heated airer brands worldwide peaked at 49% in December 2025 and was lowest at 37.2% in September 2026.
  • Across the 12 months ending September 2026, Minky’s estimated Share of Search among heated airer brands worldwide peaked at 11.7% in November 2025 and was lowest at 7.5% in June 2026.
  • Across the 12 months ending September 2026, Lakeland’s estimated Share of Search among heated airer brands worldwide peaked at 2.5% in January 2026 and was lowest at 0.95% in May 2026.
  • Across the 12 months ending September 2026, Lakeland held steady: its estimated Share of Search among heated airer brands worldwide moved less than 0.5 percentage points.

How did search popularity change for heated airer brands worldwide in September 2026?

  1. In September 2026, Black and Decker overtook Robert Dyas to become the leader among heated airer brands worldwide, with 49.7% estimated Share of Search.

  2. In September 2026, Minky gained estimated Share of Search among heated airer brands worldwide, from 9.5% to 11.6%.

  3. In September 2026, Robert Dyas lost estimated Share of Search among heated airer brands worldwide, from 47.1% to 37.2%.

  4. Estimated monthly branded searches for Lakeland worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

How the Brand Demand Index is measured

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