Brandwave

Beldray vs Black+Decker:Which is more popular?

In September 2026, Beldray had more branded searches than Black+Decker among heated airer brands worldwide. Beldray had about 12,100 branded searches, while Black+Decker had 1,300. Beldray made up 4.8% of all heated airer brand searches we track, and Black+Decker accounted for 0.52%. When we asked ChatGPT and Google AI Overviews about heated airer brands, Beldray and Black+Decker each appeared in two of the five answers. Black+Decker was mentioned before Beldray in two out of three answers.

Among heated airer brands worldwide in September 2026

Who do people search for more?

Beldray, about 9 searches for every 1 for Black+Decker

Beldray 12.1K searchesBlack+Decker 1.3K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Beldray in 2 of 5Black+Decker in 2 of 5

Who does AI recommend more?

Black+Decker, named ahead of Beldray in 2 of 3 answers

Black+Decker first in 2Beldray first in 1

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Top heated airer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Beldray and Black+Decker were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Black+Decker was listed before Beldray in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lakeland1st
  2. Minky2nd
  3. Black+Decker3rd
  4. Beldray4th
  5. Robert Dyas–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Minky3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lakeland3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beldray2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black+Decker2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Robert Dyas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about heated airer brands

5 answers
  • Asked ChatGPT

    “Which heated airer brand should I buy?”

    1. 1Lakeland
    2. 2Minky
    3. 3Black+Decker
  • Asked ChatGPT

    “What are the best heated airer brands?”

    1. 1Lakeland
    2. 2Minky
    3. 3Black+Decker
    4. 4Beldray
  • Asked ChatGPT

    “What's the best heated airer brand for indoor laundry drying?”

    1. 1Lakeland
    2. 2Minky
    3. 3Beldray
  • Searched Google, AI Overview

    “indoor clothes dryer”

    1. Searched Google, AI Overview

      “heated clothes rack”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

      Is Beldray or Black+Decker more popular in search?

      This chart shows how often people search Google for Beldray and Black+Decker by name. Each line represents a brand's share of searches for all five heated airer brands we track, month by month, from English-language searches worldwide.

      Beldray and Black+Decker among heated airer brands worldwide, by month

      Share of searches by month for Beldray, Black+Decker. The figures are in the table below the chart.

      View monthly share of searches table
      MonthRobert DyasMinkyLakelandBeldrayBlack+Decker
      Oct 202564.6%16.2%13.3%4.8%1.2%
      Nov 202563.7%18.2%13.1%3.8%1.1%
      Dec 202574.6%14.1%8.2%2.5%0.72%
      Jan 202668.1%17.1%10.5%3.4%0.98%
      Feb 202667.2%19.5%7.7%4.9%0.65%
      Mar 202674.3%15.2%4.6%5.5%0.33%
      Apr 202676.4%15.4%4.2%3.8%0.18%
      May 202678.5%15.3%3%3.2%0.08%
      Jun 202680.7%13.1%2.9%3.2%0.09%
      Jul 202680.6%13.4%2.6%3.2%0.06%
      Aug 202676.6%15.5%4%3.8%0.15%
      Sep 202665.6%20.5%8.6%4.8%0.52%

      How has the Beldray and Black+Decker comparison changed over the last 12 months?

      3 findings
      • Beldray was ahead of Black+Decker in every measured month of the 12 months ending September 2026.
      • Across the 12 months ending September 2026, Beldray’s share of searches among heated airer brands worldwide held steady at 4.8%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
      • Across the 12 months ending September 2026, Black+Decker’s share of searches among heated airer brands worldwide moved from 1.2% to 0.52%, and its estimated monthly branded searches moved from 3.6K to 1.3K.

      How did search popularity change for heated airer brands worldwide in September 2026?

      2 changes
      1. In September 2026, Beldray gained share of searches among heated airer brands worldwide, from 3.8% to 4.8%.

      2. Estimated monthly branded searches for Black+Decker worldwide fell 63.9% over 12 measured months, from 3.6K to 1.3K in September 2026.

      How are branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Beldray’s and Black+Decker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Beldray

      1 branded search term

      • beldray

      Black+Decker

      1 branded search term

      • black and decker heated airer

      How the Brand Demand Index is measured

      Other head-to-heads among heated airer brands

      Creator with pink hair and a pink jacket

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      Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.