How popular isRobert Dyas in search?
In September 2026, there were an estimated 165K branded searches for Robert Dyas worldwide which is down 17.9% over the last 12 months. Robert Dyas holds 36% estimated Share of Search among heated airer brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Black and Decker48%
Robert Dyas36%
Minky11.2%
Lakeland4.7%
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Which heated airer brands compete with Robert Dyas?
Share of Search by month for Black and Decker, Robert Dyas, Minky, Lakeland. The figures are in the table below the chart.
View monthly share of search table
| Month | Black and Decker | Robert Dyas | Minky | Lakeland |
|---|---|---|---|---|
| Oct 2025 | 45.5% | 37.4% | 9.4% | 7.7% |
| Nov 2025 | 42.4% | 38.6% | 11.1% | 7.9% |
| Dec 2025 | 38.5% | 47.3% | 8.9% | 5.2% |
| Jan 2026 | 43.8% | 40% | 10% | 6.2% |
| Feb 2026 | 46.4% | 38.2% | 11.1% | 4.4% |
| Mar 2026 | 46.3% | 42.3% | 8.7% | 2.6% |
| Apr 2026 | 46.5% | 42.5% | 8.6% | 2.4% |
| May 2026 | 47.1% | 42.9% | 8.4% | 1.6% |
| Jun 2026 | 45.4% | 45.6% | 7.4% | 1.6% |
| Jul 2026 | 42.7% | 47.8% | 8% | 1.6% |
| Aug 2026 | 41.6% | 46.6% | 9.4% | 2.4% |
| Sep 2026 | 48% | 36% | 11.2% | 4.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 48% | 220K | 0% | +6.4 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 36% | 165K | -32.9% | -10.5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 11.2% | 51.4K | +3.7% | +1.8 points | |
| 4, held 4th | 4.7% | 21.5K | +68% | +2.3 points |
48%
Moved from 2nd to 1st. 220K estimated branded searches, 0% vs prior month. Share +6.4 points.
36%
Moved from 1st to 2nd. 165K estimated branded searches, -32.9% vs prior month. Share -10.5 points.
3.
Minky11.2%
Held 3rd. 51.4K estimated branded searches, +3.7% vs prior month. Share +1.8 points.
4.
Lakeland4.7%
Held 4th. 21.5K estimated branded searches, +68% vs prior month. Share +2.3 points.
Compare search popularity between Robert Dyas and its closest rivals
How has branded search demand for Robert Dyas changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Robert Dyas worldwide fell from 201K to 165K.
- Across the 12 months ending September 2026, Robert Dyas’ estimated Share of Search among heated airer brands worldwide decreased from 37.4% to 36%.
- Across the 12 months ending September 2026, Robert Dyas’ estimated Share of Search among heated airer brands worldwide peaked at 47.8% in July 2026 and was lowest at 36% in September 2026.
How did search popularity change for heated airer brands worldwide in September 2026?
4 changes
In September 2026, Black and Decker overtook Robert Dyas to become the leader among heated airer brands worldwide, with 48% estimated Share of Search.
In September 2026, Lakeland gained estimated Share of Search among heated airer brands worldwide, from 2.4% to 4.7%.
In September 2026, Minky gained estimated Share of Search among heated airer brands worldwide, from 9.4% to 11.2%.
In September 2026, Robert Dyas lost estimated Share of Search among heated airer brands worldwide, from 46.6% to 36%.
Where does Robert Dyas compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Hardware retailers | 5th of 6 | 1.9% | Show ranking |
| Heated airer brands | 2nd of 4 | 36% | Shown above |
How is Robert Dyas measured?
Brandwave collects information about searches that people make online using Robert Dyas’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- robert dyas
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