Lakeland vs Robert Dyas:Which is searched more?
In September 2026, Robert Dyas had more branded searches than Lakeland among heated airer brands worldwide. Robert Dyas was estimated to have 165K branded searches compared to Lakeland’s 21.5K, and held a 36% Share of Search versus Lakeland’s 4.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lakeland or Robert Dyas?
Compare the heated airer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Robert Dyas, Lakeland. The figures are in the table below the chart.
View monthly share of search table
| Month | Black and Decker | Robert Dyas | Minky | Lakeland |
|---|---|---|---|---|
| Oct 2025 | 45.5% | 37.4% | 9.4% | 7.7% |
| Nov 2025 | 42.4% | 38.6% | 11.1% | 7.9% |
| Dec 2025 | 38.5% | 47.3% | 8.9% | 5.2% |
| Jan 2026 | 43.8% | 40% | 10% | 6.2% |
| Feb 2026 | 46.4% | 38.2% | 11.1% | 4.4% |
| Mar 2026 | 46.3% | 42.3% | 8.7% | 2.6% |
| Apr 2026 | 46.5% | 42.5% | 8.6% | 2.4% |
| May 2026 | 47.1% | 42.9% | 8.4% | 1.6% |
| Jun 2026 | 45.4% | 45.6% | 7.4% | 1.6% |
| Jul 2026 | 42.7% | 47.8% | 8% | 1.6% |
| Aug 2026 | 41.6% | 46.6% | 9.4% | 2.4% |
| Sep 2026 | 48% | 36% | 11.2% | 4.7% |
How has the Lakeland and Robert Dyas comparison changed over the last 12 months?
3 findings
- Robert Dyas was ahead of Lakeland in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lakeland’s estimated Share of Search among heated airer brands worldwide moved from 7.7% to 4.7%, and its estimated monthly branded searches moved from 41.5K to 21.5K.
- Across the 12 months ending September 2026, Robert Dyas’ estimated Share of Search among heated airer brands worldwide moved from 37.4% to 36%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for heated airer brands worldwide in September 2026?
3 changes
In September 2026, Black and Decker overtook Robert Dyas to become the leader among heated airer brands worldwide, with 48% estimated Share of Search.
In September 2026, Lakeland gained estimated Share of Search among heated airer brands worldwide, from 2.4% to 4.7%.
In September 2026, Robert Dyas lost estimated Share of Search among heated airer brands worldwide, from 46.6% to 36%.
Other head-to-heads among heated airer brands
How each brand is measured
Brandwave collects information about searches that people make online using Lakeland’s and Robert Dyas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lakeland
5 branded search terms
- lakeland clothes
- lakeland clothes airer
- lakeland heated airer
- lakeland heated throw
- lakeland uk
Robert Dyas
1 branded search term
- robert dyas
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.