Joseph Joseph vs Lakeland:Which is more popular by branded search?

Name: Joseph Joseph vs Lakeland: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Joseph Joseph had more branded searches than Lakeland among ironing boards worldwide. Joseph Joseph was estimated to have 135K branded searches compared to Lakeland’s 6.6K, and held a 9.7% Share of Search versus Lakeland’s 0.47%. These are worldwide searches for English-language branded terms.

Share of Search among ironing boards worldwide in August 2026Which is more popular in search, Joseph Joseph or Lakeland?

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Which is more popular in search, Joseph Joseph or Lakeland?

Compare the ironing boards shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Joseph Joseph and Lakeland among ironing boards worldwide, by month

Month	Philips	Brabantia	Joseph Joseph	Beldray	Lakeland	Minky
Oct 2025	81.2%	6.8%	10.1%	1.1%	0.74%	0.01%
Nov 2025	80.8%	6.9%	10.4%	0.93%	0.93%	<0.01%
Dec 2025	83.3%	5.4%	9.9%	0.6%	0.73%	<0.01%
Jan 2026	78.6%	7.9%	11.9%	0.71%	0.87%	0.01%
Feb 2026	78.5%	8.9%	10.9%	0.97%	0.8%	0.02%
Mar 2026	76.6%	10.8%	10.8%	1.2%	0.53%	0.01%
Apr 2026	78.2%	9.2%	11.2%	0.82%	0.55%	<0.01%
May 2026	77.7%	11.5%	9.4%	0.85%	0.46%	<0.01%
Jun 2026	80.8%	8%	9.8%	0.88%	0.48%	<0.01%
Jul 2026	81.8%	8.5%	8.5%	0.77%	0.42%	<0.01%
Aug 2026	79.2%	9.7%	9.7%	0.87%	0.47%	<0.01%
Sep 2026	—	—	—	—	—	—

How has the Joseph Joseph and Lakeland comparison changed over the last 12 months?

3 findings

Joseph Joseph was ahead of Lakeland in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among ironing boards worldwide moved from 10.1% to 9.7%, and its estimated monthly branded searches held steady at 135K.
Across the 11 months ending August 2026, Lakeland’s estimated Share of Search among ironing boards worldwide moved from 0.74% to 0.47%, and its estimated monthly branded searches moved from 9.9K to 6.6K.

How did search popularity change for ironing boards worldwide in August 2026?

2 changes

In August 2026, Joseph Joseph gained estimated Share of Search among ironing boards worldwide, from 8.5% to 9.7%.
Estimated monthly branded searches for Lakeland worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Joseph Joseph’s and Lakeland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.