Brandwave

Black and Decker vs Brabantia:Which is searched more?

In September 2026, Black and Decker had more branded searches than Brabantia among jar opener brands worldwide. Black and Decker was estimated to have 220K branded searches compared to Brabantia’s 110K, and held a 46.5% Share of Search versus Brabantia’s 23.2%. These are worldwide searches for English-language branded terms.

Share of Search among jar opener brands worldwide in September 2026Which is more popular in search, Black and Decker or Brabantia?
Black and Decker46.5%220K searches
vs
Brabantia23.2%110K searches

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Which is more popular in search, Black and Decker or Brabantia?

Compare the jar opener brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Black and Decker and Brabantia among jar opener brands worldwide, by month

Share of Search by month for Black and Decker, Brabantia. The figures are in the table below the chart.

View monthly share of search table
MonthBlack and DeckerOxoBrabantiaLakelandAvanti Homewares
Oct 202546.8%27.7%17.3%7.9%0.29%
Nov 202543.9%29.8%17.9%8.2%0.27%
Dec 202547.3%28.5%17.5%6.4%0.31%
Jan 202643.1%28.9%21.5%6.1%0.37%
Feb 202644.4%26.6%24.4%4.2%0.34%
Mar 202645.1%24.3%27.7%2.6%0.31%
Apr 202647.5%26%23.8%2.4%0.3%
May 202650.5%22.2%25.3%1.7%0.29%
Jun 202653%25.3%19.6%1.9%0.3%
Jul 202648%25.8%24%1.8%0.32%
Aug 202644.9%24.5%27.6%2.6%0.32%
Sep 202646.5%25.4%23.2%4.5%0.33%

How has the Black and Decker and Brabantia comparison changed over the last 12 months?

  • Black and Decker was ahead of Brabantia in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among jar opener brands worldwide moved from 46.8% to 46.5%, and its estimated monthly branded searches moved from 245K to 220K.
  • Across the 12 months ending September 2026, Brabantia’s estimated Share of Search among jar opener brands worldwide moved from 17.3% to 23.2%, and its estimated monthly branded searches moved from 90.5K to 110K.

How did search popularity change for jar opener brands worldwide in September 2026?

  1. In September 2026, Oxo overtook Brabantia to rank 2nd among jar opener brands worldwide, with 25.4% estimated Share of Search.

  2. In September 2026, Black and Decker gained estimated Share of Search among jar opener brands worldwide, from 44.9% to 46.5%.

  3. In September 2026, Brabantia lost estimated Share of Search among jar opener brands worldwide, from 27.6% to 23.2%.

Other head-to-heads among jar opener brands

How each brand is measured

Brandwave collects information about searches that people make online using Black and Decker’s and Brabantia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Black and Decker

2 branded search terms

  • black and decker
  • blackdecker

Brabantia

1 branded search term

  • brabantia

How the Brand Demand Index is measured

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