Brandwave

How popular isBrabantia in search?

In September 2026, there were an estimated 110K branded searches for Brabantia worldwide which is up 21.5% over the last 12 months. Brabantia holds 4.8% estimated Share of Search among jar Opener brands worldwide and is ranked 6th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Bed Bath & Beyond43.7%
  2. Avanti19.7%
  3. Lakeland16.4%
  4. Black and Decker9.6%
  5. Oxo5.3%
  6. Brabantia4.8%
  7. Circle0.59%
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Which jar Opener brands compete with Brabantia?

Brabantia against jar Opener brands worldwide, by month

Share of Search by month for Bed Bath & Beyond, Avanti, Lakeland, Black and Decker, Oxo, Brabantia. The figures are in the table below the chart.

View monthly share of search table
MonthBed Bath & BeyondAvantiLakelandBlack and DeckerOxoBrabantiaCircle
Oct 202543%15.8%19.8%10.5%6.2%3.9%0.71%
Nov 202549.8%12.2%18.8%9%6.1%3.7%0.51%
Dec 202553.1%13%16.4%8.7%5.2%3.2%0.45%
Jan 202644.6%16.4%16.9%9.8%6.6%4.9%0.79%
Feb 202640.8%18.3%18.8%9.9%6%5.5%0.79%
Mar 202643.2%19.4%16.2%9.5%5.1%5.8%0.71%
Apr 202643.7%19.6%16.4%9.6%5.2%4.8%0.69%
May 202642.3%19.1%15.8%11.4%5%5.7%0.63%
Jun 202646.7%17.2%14.3%11.4%5.5%4.2%0.7%
Jul 202645.1%20.3%13.8%9.9%5.3%5%0.64%
Aug 202643.2%19.4%16.2%9.5%5.2%5.8%0.62%
Sep 202643.7%19.7%16.4%9.6%5.3%4.8%0.59%

  1. 1.Bed Bath & Beyond

    43.7%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Avanti

    19.7%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Lakeland

    16.4%

    Held 3rd. 375K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Black and Decker

    9.6%

    Held 4th. 220K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Oxo

    5.3%

    Moved from 6th to 5th. 120K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Brabantia

    4.8%

    Moved from 5th to 6th. 110K estimated branded searches, -18.5% vs prior month. Share -1 points.

  7. 7.Circle

    0.59%

    Held 7th. 13.6K estimated branded searches, -5.6% vs prior month. Share 0 points.

Compare search popularity between Brabantia and its closest rivals

Every comparison with Brabantia

How has branded search demand for Brabantia changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Brabantia worldwide rose from 90.5K to 110K.
  • Across the 12 months ending September 2026, Brabantia’s estimated Share of Search among jar Opener brands worldwide increased from 3.9% to 4.8%.
  • Across the 12 months ending September 2026, Brabantia’s estimated Share of Search among jar Opener brands worldwide peaked at 5.8% in August 2026 and was lowest at 3.2% in December 2025.

How did search popularity change for jar Opener brands worldwide in September 2026?

  1. In September 2026, Brabantia lost estimated Share of Search among jar Opener brands worldwide, from 5.8% to 4.8%.

  2. In September 2026, Oxo rose from 6th to 5th among jar Opener brands worldwide.

  3. Estimated monthly branded searches for Avanti worldwide rose 22.3% over 12 measured months, from 368K to 450K in September 2026.

  4. Estimated monthly branded searches for Lakeland worldwide fell 18.5% over 12 measured months, from 460K to 375K in September 2026.

  5. Estimated monthly branded searches for Circle worldwide fell 18.1% over 12 measured months, from 16.6K to 13.6K in September 2026.

  6. Estimated monthly branded searches for Black and Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.

Where does Brabantia compete?

Brabantia is ranked in 18 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Clothes Pegs brands5th of 80.17%Show ranking
Trash Can brands4th of 80.19%Show ranking
Dish Drying Rack brands3rd of 40.19%Show ranking
Clothes Brush brands3rd of 40.2%Show ranking
Peg Bag brands3rd of 50.62%Show ranking
Jar Opener brands6th of 74.8%Shown above
Washing Line brands3rd of 56%Show ranking
Pastry Brush brands4th of 66.2%Show ranking
Ironing boards3rd of 66.8%Show ranking
Clothes airers3rd of 613.7%Show ranking
Clothes Line brands3rd of 514%Show ranking
Bathroom accessory brands3rd of 621.9%Show ranking
Towel rail brands3rd of 627.6%Show ranking
Compost caddy brands1st of 631.8%Show ranking
Cleaning tool brands2nd of 333.8%Show ranking
Laundry baskets1st of 638.9%Show ranking
Storage baskets1st of 644.5%Show ranking
Compost bins1st of 683.4%Show ranking

How is Brabantia measured?

Brandwave collects information about searches that people make online using Brabantia’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • brabantia

Do you work for Brabantia? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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