Brabantia vs Iris Ohyama:Which is more popular by branded search?
In August 2026, Brabantia had more branded searches than Iris Ohyama among laundry baskets worldwide. Brabantia was estimated to have 135K branded searches compared to Iris Ohyama’s 22.2K, and held a 40.1% Share of Search versus Iris Ohyama’s 6.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Brabantia or Iris Ohyama?
Compare the laundry baskets shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brabantia, Iris Ohyama. The figures are in the table below the chart.
View monthly share of search table
| Month | Brabantia | Joseph Joseph | Curver | Iris Ohyama | Muji | Wham |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 46.8% | 7.7% | 7.7% | 6.3% | 0.14% |
| Nov 2025 | 32.2% | 48.3% | 6.5% | 6.5% | 6.5% | 0.09% |
| Dec 2025 | 28.4% | 51.8% | 5.7% | 7% | 7% | 0.1% |
| Jan 2026 | 32.2% | 48.2% | 6.5% | 6.5% | 6.5% | 0.14% |
| Feb 2026 | 36.7% | 45% | 6% | 6% | 6% | 0.13% |
| Mar 2026 | 39.5% | 39.5% | 6.5% | 6.5% | 7.9% | 0.11% |
| Apr 2026 | 35.7% | 43.8% | 5.9% | 7.2% | 7.2% | 0.13% |
| May 2026 | 43.8% | 35.7% | 5.9% | 7.2% | 7.2% | 0.13% |
| Jun 2026 | 34.3% | 41.6% | 6.9% | 10.3% | 6.9% | 0.15% |
| Jul 2026 | 38.9% | 38.9% | 6.4% | 7.8% | 7.8% | 0.11% |
| Aug 2026 | 40.1% | 40.1% | 6.6% | 6.6% | 6.6% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
How has the Brabantia and Iris Ohyama comparison changed over the last 12 months?
3 findings
- Brabantia was ahead of Iris Ohyama in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among laundry baskets worldwide moved from 31.4% to 40.1%, and its estimated monthly branded searches moved from 90.5K to 135K.
- Across the 11 months ending August 2026, Iris Ohyama’s estimated Share of Search among laundry baskets worldwide moved from 7.7% to 6.6%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for laundry baskets worldwide in August 2026?
2 changes
In August 2026, Brabantia gained estimated Share of Search among laundry baskets worldwide, from 38.9% to 40.1%.
In August 2026, Iris Ohyama lost estimated Share of Search among laundry baskets worldwide, from 7.8% to 6.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Brabantia’s and Iris Ohyama’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brabantia
1 branded search term
- brabantia
Iris Ohyama
1 branded search term
- iris ohyama
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