How popular isRubbermaid in search?
In August 2026, there were an estimated 60.5K branded searches for Rubbermaid worldwide which held steady over the last 11 months. Rubbermaid holds 40.6% estimated Share of Search among storage shed brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which storage shed brands compete with Rubbermaid?
Share of Search by month for Keter, Rubbermaid, Suncast. The figures are in the table below the chart.
View monthly share of search table
| Month | Keter | Rubbermaid | Suncast | Absco | Lifetime |
|---|---|---|---|---|---|
| Oct 2025 | 44.5% | 44.5% | 8.9% | 2.1% | <0.01% |
| Nov 2025 | 45.2% | 45.2% | 7.4% | 2.2% | <0.01% |
| Dec 2025 | 40.5% | 49.5% | 8.1% | 2% | <0.01% |
| Jan 2026 | 45.2% | 45.2% | 7.4% | 2.2% | <0.01% |
| Feb 2026 | 49.3% | 40.3% | 8.1% | 2.4% | <0.01% |
| Mar 2026 | 53.6% | 35.9% | 8.8% | 1.7% | 0.01% |
| Apr 2026 | 57.4% | 31.6% | 9.5% | 1.5% | <0.01% |
| May 2026 | 57.6% | 31.7% | 9.5% | 1.3% | 0.01% |
| Jun 2026 | 56.4% | 30.8% | 11.3% | 1.5% | 0.02% |
| Jul 2026 | 52.6% | 35.2% | 10.5% | 1.7% | 0.01% |
| Aug 2026 | 49.7% | 40.6% | 8.1% | 1.6% | <0.01% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.7% | 74K | 0% | -2.9 points | |
| 2, held 2nd | 40.6% | 60.5K | +22.2% | +5.4 points | |
| 3, held 3rd | 8.1% | 12.1K | -18.2% | -2.4 points | |
| 4, held 4th | 1.6% | 2.4K | 0% | -0.1 points | |
| 5, held 5th | <0.01% | 10 | -50% | 0 points |
1.
Keter49.7%
Held 1st. 74K estimated branded searches, 0% vs prior month. Share -2.9 points.
40.6%
Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +5.4 points.
3.
Suncast
8.1%
Held 3rd. 12.1K estimated branded searches, -18.2% vs prior month. Share -2.4 points.
4.Absco
1.6%
Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Lifetime
<0.01%
Held 5th. 10 estimated branded searches, -50% vs prior month. Share 0 points.
Compare search popularity between Rubbermaid and its closest rivals
How has branded search demand for Rubbermaid changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Rubbermaid worldwide held steady at 60.5K.
- Across the 11 months ending August 2026, Rubbermaid’s estimated Share of Search among storage shed brands worldwide decreased from 44.5% to 40.6%.
- Across the 11 months ending August 2026, Rubbermaid’s estimated Share of Search among storage shed brands worldwide peaked at 49.5% in December 2025 and was lowest at 30.8% in June 2026.
How did search popularity change for storage shed brands worldwide in August 2026?
4 changes
In August 2026, Rubbermaid gained estimated Share of Search among storage shed brands worldwide, from 35.2% to 40.6%.
In August 2026, Keter lost estimated Share of Search among storage shed brands worldwide, from 52.6% to 49.7%.
In August 2026, Suncast lost estimated Share of Search among storage shed brands worldwide, from 10.5% to 8.1%.
Estimated monthly branded searches for Absco worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
Where does Rubbermaid compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Food storage container brands | 4th of 6 | 3.3% | Show ranking |
| Storage shed brands | 2nd of 5 | 40.6% | Shown above |
How is Rubbermaid measured?
Brandwave collects information about searches that people make online using Rubbermaid’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- rubbermaid
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Is Rubbermaid your brand?
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