Rubbermaid vs Sistema:Which is searched more?
In August 2026, Sistema had more branded searches than Rubbermaid among food storage container brands worldwide. Sistema was estimated to have 301K branded searches compared to Rubbermaid’s 60.5K, and held a 16.3% Share of Search versus Rubbermaid’s 3.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Rubbermaid or Sistema?
Compare the food storage container brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sistema, Rubbermaid. The figures are in the table below the chart.
View monthly share of search table
| Month | Sistema | Rubbermaid |
|---|---|---|
| Oct 2025 | 19.6% | 3.2% |
| Nov 2025 | 19.2% | 3.2% |
| Dec 2025 | 13.6% | 3.3% |
| Jan 2026 | 14.1% | 2.8% |
| Feb 2026 | 16.8% | 2.8% |
| Mar 2026 | 19.6% | 3.2% |
| Apr 2026 | 22.3% | 3.7% |
| May 2026 | 22.3% | 3.7% |
| Jun 2026 | 19% | 3.1% |
| Jul 2026 | 16.2% | 3.3% |
| Aug 2026 | 16.3% | 3.3% |
| Sep 2026 | — | — |
How has the Rubbermaid and Sistema comparison changed over the last 12 months?
3 findings
- Sistema was ahead of Rubbermaid in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rubbermaid’s estimated Share of Search among food storage container brands worldwide moved from 3.2% to 3.3%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 11 months ending August 2026, Sistema’s estimated Share of Search among food storage container brands worldwide moved from 19.6% to 16.3%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for food storage container brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Sistema worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Rubbermaid’s and Sistema’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rubbermaid
1 branded search term
- rubbermaid
Sistema
1 branded search term
- sistema
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.