Brandwave

Rubbermaid vs Simplehuman:Which is searched more?

In September 2026, Rubbermaid and Simplehuman were level on Share of Search among dish Drainer brands worldwide, with an estimated 49.5K branded searches each, at 0.09% estimated Share of Search each. These are worldwide searches for English-language branded terms.

Share of Search among dish Drainer brands worldwide in September 2026Which is more popular in search, Rubbermaid or Simplehuman?
Rubbermaid0.09%49.5K searches
vs
Simplehuman0.09%49.5K searches

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Which is more popular in search, Rubbermaid or Simplehuman?

Compare the dish drainer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Rubbermaid and Simplehuman among dish Drainer brands worldwide, by month

Share of Search by month for Rubbermaid, Simplehuman. The figures are in the table below the chart.

View monthly share of search table
MonthIKEAJoseph JosephRubbermaidSimplehuman
Oct 202599.6%0.24%0.11%0.09%
Nov 202599.5%0.3%0.11%0.11%
Dec 202599.5%0.3%0.11%0.13%
Jan 202699.5%0.3%0.11%0.13%
Feb 202699.5%0.3%0.11%0.13%
Mar 202699.4%0.3%0.13%0.13%
Apr 202699.4%0.3%0.13%0.13%
May 202699.5%0.24%0.13%0.13%
Jun 202699.5%0.24%0.11%0.11%
Jul 202699.5%0.24%0.11%0.13%
Aug 202699.5%0.24%0.11%0.13%
Sep 202699.6%0.2%0.09%0.09%

How has the Rubbermaid and Simplehuman comparison changed over the last 12 months?

  • The lead changed hands once in the 12 months ending September 2026: Simplehuman took it in December 2025.
  • Across the 12 months ending September 2026, Rubbermaid’s estimated Share of Search among dish Drainer brands worldwide moved from 0.11% to 0.09%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
  • Across the 12 months ending September 2026, Simplehuman’s estimated Share of Search among dish Drainer brands worldwide held steady at 0.09%, and its estimated monthly branded searches held steady at 49.5K.

How did search popularity change for dish Drainer brands worldwide in September 2026?

  1. In September 2026, Rubbermaid rose from 4th to 3rd among dish Drainer brands worldwide.

  2. In September 2026, Simplehuman fell from 3rd to 4th among dish Drainer brands worldwide.

How each brand is measured

Brandwave collects information about searches that people make online using Rubbermaid’s and Simplehuman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rubbermaid

1 branded search term

  • rubbermaid

Simplehuman

1 branded search term

  • simplehuman

How the Brand Demand Index is measured

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