How popular isSimplehuman in search?
In September 2026, there were an estimated 49.5K branded searches for Simplehuman worldwide which held steady over the last 12 months. Simplehuman holds 23.7% estimated Share of Search among dish drainer brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Joseph Joseph52.6%Rubbermaid23.7%
Simplehuman23.7%
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Which dish drainer brands compete with Simplehuman?
Share of Search by month for Joseph Joseph, Rubbermaid, Simplehuman. The figures are in the table below the chart.
View monthly share of search table
| Month | Joseph Joseph | Rubbermaid | Simplehuman |
|---|---|---|---|
| Oct 2025 | 55.1% | 24.7% | 20.2% |
| Nov 2025 | 57.7% | 21.2% | 21.2% |
| Dec 2025 | 55.1% | 20.2% | 24.7% |
| Jan 2026 | 55.1% | 20.2% | 24.7% |
| Feb 2026 | 55.1% | 20.2% | 24.7% |
| Mar 2026 | 52.7% | 23.6% | 23.6% |
| Apr 2026 | 52.7% | 23.6% | 23.6% |
| May 2026 | 47.6% | 26.2% | 26.2% |
| Jun 2026 | 52.6% | 23.7% | 23.7% |
| Jul 2026 | 50% | 22.5% | 27.5% |
| Aug 2026 | 50.1% | 22.4% | 27.5% |
| Sep 2026 | 52.6% | 23.7% | 23.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.6% | 110K | -18.5% | +2.5 points | |
| 2, moved from 3rd to 2nd | 23.7% | 49.5K | -18.2% | +1.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 23.7% | 49.5K | -33.1% | -3.8 pointsmoved from 2nd to 3rd |
52.6%
Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share +2.5 points.
23.7%
Moved from 3rd to 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share +1.2 points.
23.7%
Moved from 2nd to 3rd. 49.5K estimated branded searches, -33.1% vs prior month. Share -3.8 points.
Compare search popularity between Simplehuman and its closest rivals
Every comparison with Simplehuman
18 comparisons
- Command vs Simplehuman
- Conair vs Simplehuman
- Full Circle vs Simplehuman
- Joseph Joseph vs Simplehuman
- Kirkland Signature vs Simplehuman
- Oxo vs Simplehuman
- Rubbermaid vs Simplehuman
- Simplehuman vs Yamazaki
- Minky vs Simplehuman
- Beautify vs Simplehuman
- Croydex vs Simplehuman
- Hefty vs Simplehuman
- Fancii vs Simplehuman
- Glad vs Simplehuman
- Ruffies vs Simplehuman
- Simplehuman vs Umbra
- Riki Loves Riki vs Simplehuman
- Deweisn vs Simplehuman
How has branded search demand for Simplehuman changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Simplehuman worldwide held steady at 49.5K.
- Across the 12 months ending September 2026, Simplehuman’s estimated Share of Search among dish drainer brands worldwide increased from 20.2% to 23.7%.
- Across the 12 months ending September 2026, Simplehuman’s estimated Share of Search among dish drainer brands worldwide peaked at 27.5% in July 2026 and was lowest at 20.2% in October 2025.
How did search popularity change for dish drainer brands worldwide in September 2026?
3 changes
In September 2026, Rubbermaid overtook Simplehuman to rank 2nd among dish drainer brands worldwide, with 23.7% estimated Share of Search.
In September 2026, Joseph Joseph gained estimated Share of Search among dish drainer brands worldwide, from 50.1% to 52.6%.
In September 2026, Simplehuman lost estimated Share of Search among dish drainer brands worldwide, from 27.5% to 23.7%.
Where does Simplehuman compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Soap dispenser brands | 5th of 6 | 6.4% | Show ranking |
| Toilet brush brands | 4th of 6 | 13.6% | Show ranking |
| Dish drainer brands | 3rd of 3 | 23.7% | Shown above |
| Bin liner brands | 2nd of 5 | 25.6% | Show ranking |
| Makeup mirror brands | 2nd of 6 | 40.4% | Show ranking |
How is Simplehuman measured?
Brandwave collects information about searches that people make online using Simplehuman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- simplehuman
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Is Simplehuman your brand?
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