Brandwave

How popular isSimplehuman in search?

In August 2026, there were an estimated 74K branded searches for Simplehuman worldwide which is up 49.5% over the last 11 months. Simplehuman holds 43.4% estimated Share of Search among makeup mirror brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Simplehuman43.4%
  2. Conair35.5%
  3. Beautify19.4%
  4. Fancii1.1%
  5. Riki Loves Riki0.42%
  6. Deweisn0.12%
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Which makeup mirror brands compete with Simplehuman?

Simplehuman against makeup mirror brands worldwide, by month

Share of Search by month for Simplehuman, Conair, Beautify. The figures are in the table below the chart.

View monthly share of search table
MonthSimplehumanConairBeautifyFanciiRiki Loves RikiDeweisn
Oct 202530.9%46.2%20.7%1.5%0.62%0.11%
Nov 202534.9%42.7%19.1%2.5%0.75%0.08%
Dec 202535.9%43.9%16%3.2%0.92%0.13%
Jan 202639.9%39.9%17.8%1.6%0.7%0.08%
Feb 202638.4%38.4%21%1.5%0.63%0.09%
Mar 202638.4%38.4%21%1.5%0.56%0.11%
Apr 202638.5%38.5%21.1%1.2%0.64%0.09%
May 202635.4%43.2%19.3%1.4%0.58%0.08%
Jun 202631%46.4%20.7%1.2%0.55%0.09%
Jul 202638.5%38.5%21.1%1.2%0.56%0.11%
Aug 202643.4%35.5%19.4%1.1%0.42%0.12%
Sep 2026——————

  1. 1.Simplehuman

    43.4%

    Moved from 2nd to 1st. 74K estimated branded searches, +22.3% vs prior month. Share +4.9 points.

  2. 2.Conair

    35.5%

    Moved from 1st to 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -3 points.

  3. 3.Beautify

    19.4%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -1.7 points.

  4. 4.Fancii

    1.1%

    Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Riki Loves Riki

    0.42%

    Held 5th. 720 estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  6. 6.Deweisn

    0.12%

    Held 6th. 210 estimated branded searches, +23.5% vs prior month. Share 0 points.

Compare search popularity between Simplehuman and its closest rivals

How has branded search demand for Simplehuman changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Simplehuman worldwide rose from 49.5K to 74K.
  • Across the 11 months ending August 2026, Simplehuman’s estimated Share of Search among makeup mirror brands worldwide increased from 30.9% to 43.4%.
  • Across the 11 months ending August 2026, Simplehuman rose from 2nd to 1st among makeup mirror brands worldwide.

How did search popularity change for makeup mirror brands worldwide in August 2026?

  1. In August 2026, Simplehuman overtook Conair to take the highest estimated Share of Search among makeup mirror brands worldwide, at 43.4%.

  2. In August 2026, Conair lost estimated Share of Search among makeup mirror brands worldwide, from 38.5% to 35.5%.

  3. In August 2026, Beautify lost estimated Share of Search among makeup mirror brands worldwide, from 21.1% to 19.4%.

  4. Estimated monthly branded searches for Deweisn worldwide rose 23.5% over 11 measured months, from 170 to 210 in August 2026.

  5. Estimated monthly branded searches for Riki Loves Riki worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.

  6. Estimated monthly branded searches for Fancii worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

Where does Simplehuman compete?

Simplehuman is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bin liner brands3rd of 68.3%Show ranking
Soap dispenser brands5th of 68.7%Show ranking
Toilet brush brands3rd of 625.6%Show ranking
Makeup mirror brands1st of 643.4%Shown above

How is Simplehuman measured?

Brandwave collects information about searches that people make online using Simplehuman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • simplehuman

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How the Brand Demand Index is measured

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