Brandwave

How popular isFull Circle in search?

In August 2026, there were an estimated 74K branded searches for Full Circle worldwide which held steady over the last 11 months. Full Circle holds 25.6% estimated Share of Search among toilet brush brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Joseph Joseph46.8%
  2. Full Circle25.6%
  3. Simplehuman25.6%
  4. Croydex1.9%
  5. Oxo0.09%
  6. Minky0.04%
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Which toilet brush brands compete with Full Circle?

Full Circle against toilet brush brands worldwide, by month

Share of Search by month for Joseph Joseph, Full Circle, Simplehuman. The figures are in the table below the chart.

View monthly share of search table
MonthJoseph JosephFull CircleSimplehumanCroydexOxoMinky
Oct 202550.6%27.7%18.5%3%0.1%0.05%
Nov 202556%20.5%20.5%2.8%0.11%0.04%
Dec 202557.3%14.1%25.7%2.8%0.11%0.02%
Jan 202653.5%19.6%24%2.6%0.19%0.05%
Feb 202651.3%23%23%2.5%0.1%0.1%
Mar 202653.6%19.6%24%2.6%0.1%0.06%
Apr 202651.6%23.1%23.1%2.1%0.1%0.04%
May 202643.9%29.6%24.2%2.2%0.13%0.04%
Jun 202646%30.9%20.7%2.3%0.11%0.04%
Jul 202646.5%25.6%25.6%2.3%0.11%0.04%
Aug 202646.8%25.6%25.6%1.9%0.09%0.04%
Sep 2026——————

  1. 1.Joseph Joseph

    46.8%

    Held 1st. 135K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  2. 2.Full Circle

    25.6%

    Held 2nd. 74K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  3. 3.Simplehuman

    25.6%

    Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  4. 4.Croydex

    1.9%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Oxo

    0.09%

    Held 5th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Minky

    0.04%

    Held 6th. 110 estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between Full Circle and its closest rivals

How has branded search demand for Full Circle changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Full Circle worldwide held steady at 74K.
  • Across the 11 months ending August 2026, Full Circle’s estimated Share of Search among toilet brush brands worldwide decreased from 27.7% to 25.6%.
  • Across the 11 months ending August 2026, Full Circle’s estimated Share of Search among toilet brush brands worldwide peaked at 30.9% in June 2026 and was lowest at 14.1% in December 2025.

How did search popularity change for toilet brush brands worldwide in August 2026?

  1. Joseph Joseph’s estimated Share of Search among toilet brush brands worldwide has gained ground for 3 months in a row, from 43.9% to 46.8% in August 2026.

  2. Estimated monthly branded searches for Simplehuman worldwide rose 49.5% over 11 measured months, from 49.5K to 74K in August 2026.

  3. Estimated monthly branded searches for Croydex worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

  4. Estimated monthly branded searches for Minky worldwide fell 21.4% over 11 measured months, from 140 to 110 in August 2026.

Where does Full Circle compete?

Full Circle is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Compost caddy brands3rd of 617.4%Show ranking
Toilet brush brands2nd of 625.6%Shown above

How is Full Circle measured?

Brandwave collects information about searches that people make online using Full Circle’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • full circle

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How the Brand Demand Index is measured

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