Croydex vs Full Circle:Which is more popular by branded search?
In August 2026, Full Circle had more branded searches than Croydex among toilet brush brands worldwide. Full Circle was estimated to have 74K branded searches compared to Croydex’s 5.4K, and held a 25.6% Share of Search versus Croydex’s 1.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Croydex or Full Circle?
Compare the toilet brush brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Full Circle, Croydex. The figures are in the table below the chart.
View monthly share of search table
| Month | Joseph Joseph | Full Circle | Simplehuman | Croydex | Oxo | Minky |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.6% | 27.7% | 18.5% | 3% | 0.1% | 0.05% |
| Nov 2025 | 56% | 20.5% | 20.5% | 2.8% | 0.11% | 0.04% |
| Dec 2025 | 57.3% | 14.1% | 25.7% | 2.8% | 0.11% | 0.02% |
| Jan 2026 | 53.5% | 19.6% | 24% | 2.6% | 0.19% | 0.05% |
| Feb 2026 | 51.3% | 23% | 23% | 2.5% | 0.1% | 0.1% |
| Mar 2026 | 53.6% | 19.6% | 24% | 2.6% | 0.1% | 0.06% |
| Apr 2026 | 51.6% | 23.1% | 23.1% | 2.1% | 0.1% | 0.04% |
| May 2026 | 43.9% | 29.6% | 24.2% | 2.2% | 0.13% | 0.04% |
| Jun 2026 | 46% | 30.9% | 20.7% | 2.3% | 0.11% | 0.04% |
| Jul 2026 | 46.5% | 25.6% | 25.6% | 2.3% | 0.11% | 0.04% |
| Aug 2026 | 46.8% | 25.6% | 25.6% | 1.9% | 0.09% | 0.04% |
| Sep 2026 | — | — | — | — | — | — |
How has the Croydex and Full Circle comparison changed over the last 12 months?
3 findings
- Full Circle was ahead of Croydex in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Croydex’s estimated Share of Search among toilet brush brands worldwide moved from 3% to 1.9%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
- Across the 11 months ending August 2026, Full Circle’s estimated Share of Search among toilet brush brands worldwide moved from 27.7% to 25.6%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for toilet brush brands worldwide in August 2026?
1 change

Estimated monthly branded searches for Croydex worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Croydex’s and Full Circle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Croydex
1 branded search term
- croydex
Full Circle
1 branded search term
- full circle

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.