Hiware vs OXO:Which is more popular?

Name: Hiware vs OXO: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Hiware had more branded searches than OXO among metal straw brands worldwide. Hiware had about 2,400 branded searches, while OXO had 140. Hiware made up 0.41% of all metal straw brand searches we track, and OXO accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about metal straw brands, Hiware and OXO each appeared in four of the five answers. OXO was mentioned before Hiware in three out of four answers.

Among metal straw brands worldwide in September 2026

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Top metal straw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hiware and OXO were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. OXO was listed before Hiware in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Klean Kanteen	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Hiware	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
OXO	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Stanley	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Hydro Flask	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
YETI	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Klean Kanteen4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hiware4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
OXO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Stanley2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hydro Flask0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
YETI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about metal straw brands

5 answers

Asked ChatGPT
“Which metal straw brand should I buy?”
1. 1Klean Kanteen
2. 2Hiware
3. 3OXO
4. 4Stanley
Asked ChatGPT
“What are the best metal straw brands?”
1. 1Klean Kanteen
2. 2OXO
3. 3Hiware
Asked ChatGPT
“What's the best metal straw brand for everyday drinks?”
1. 1Klean Kanteen
2. 2OXO
3. 3Hiware
4. 4Stanley
Searched Google, AI Overview
“best metal straws”
1. 1OXO
2. 2Klean Kanteen
3. 3Hiware
Searched Google, AI Overview
“reusable metal straws”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Hiware or OXO more popular in search?

This chart shows how often people search Google for Hiware and OXO by name. Each line represents a brand's share of searches for all six metal straw brands we track, month by month, from English-language searches worldwide.

Hiware and OXO among metal straw brands worldwide, by month

Month	Hydro Flask	Klean Kanteen	Stanley	YETI	Hiware	OXO
Oct 2025	81%	10.9%	7.3%	0.43%	0.35%	0.03%
Nov 2025	81%	10.9%	7.3%	0.43%	0.35%	0.02%
Dec 2025	81%	10.9%	7.3%	0.43%	0.43%	0.02%
Jan 2026	80.9%	10.9%	7.3%	0.43%	0.53%	0.02%
Feb 2026	80.9%	10.9%	7.3%	0.43%	0.52%	0.03%
Mar 2026	77.7%	12.8%	8.6%	0.41%	0.5%	0.02%
Apr 2026	78.9%	13%	7.1%	0.42%	0.63%	0.02%
May 2026	76.6%	15.4%	6.9%	0.61%	0.49%	0.02%
Jun 2026	77.3%	12.7%	8.5%	0.93%	0.5%	0.02%
Jul 2026	78.9%	13%	7.1%	0.63%	0.42%	0.02%
Aug 2026	81%	10.9%	7.3%	0.43%	0.35%	0.02%
Sep 2026	77.7%	12.8%	8.6%	0.5%	0.41%	0.02%

How has the Hiware and OXO comparison changed over the last 12 months?

3 findings

Hiware was ahead of OXO in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Hiware’s share of searches among metal straw brands worldwide moved from 0.35% to 0.41%, and its estimated monthly branded searches held steady at 2.4K.
Across the 12 months ending September 2026, OXO’s share of searches among metal straw brands worldwide moved from 0.03% to 0.02%, and its estimated monthly branded searches moved from 170 to 140.

How did search popularity change for metal straw brands worldwide in September 2026?

1 change

Estimated monthly branded searches for OXO worldwide fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hiware’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.