Brandwave

How popular isHiware?

In September 2026, people searched for Hiware by name about 2,400 times worldwide, about the same as the previous year. These searches made up 0.41% of all global metal straw brand searches, placing Hiware fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about metal straw brands, Hiware appeared in four of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Hiware is the fifth most searched of 6 competitors and the third most recommended in AI answers.

  1. Hydro FlaskShare of searches 77.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Klean KanteenShare of searches 12.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. StanleyShare of searches 8.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. YETIShare of searches 0.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. HiwareShare of searches 0.41%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top metal straw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hiware was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hiware is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Klean Kanteen1st
  2. OXO2nd
  3. Hiware3rd
  4. Stanley4th
  5. Hydro Flask–
  6. YETI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Klean Kanteen4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hiware4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OXO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stanley2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hydro Flask0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • YETI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about metal straw brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which metal straw brands compete with Hiware?

Hiware against metal straw brands worldwide, by month

Share of searches by month for Hydro Flask, Klean Kanteen, Stanley, Hiware. The figures are in the table below the chart.

View monthly share of searches table
MonthHydro FlaskKlean KanteenStanleyYETIHiwareOXO
Oct 202581%10.9%7.3%0.43%0.35%0.03%
Nov 202581%10.9%7.3%0.43%0.35%0.02%
Dec 202581%10.9%7.3%0.43%0.43%0.02%
Jan 202680.9%10.9%7.3%0.43%0.53%0.02%
Feb 202680.9%10.9%7.3%0.43%0.52%0.03%
Mar 202677.7%12.8%8.6%0.41%0.5%0.02%
Apr 202678.9%13%7.1%0.42%0.63%0.02%
May 202676.6%15.4%6.9%0.61%0.49%0.02%
Jun 202677.3%12.7%8.5%0.93%0.5%0.02%
Jul 202678.9%13%7.1%0.63%0.42%0.02%
Aug 202681%10.9%7.3%0.43%0.35%0.02%
Sep 202677.7%12.8%8.6%0.5%0.41%0.02%

  1. 1.Hydro Flask

    77.7%

    Held 1st. 450K estimated branded searches, -33.1% vs prior month. Share -3.3 points.

  2. 2.Klean Kanteen

    12.8%

    Held 2nd. 74K estimated branded searches, -18.2% vs prior month. Share +1.9 points.

  3. 3.Stanley

    8.6%

    Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share +1.3 points.

  4. 4.YETI

    0.5%

    Held 4th. 2.9K estimated branded searches, -19.4% vs prior month. Share +0.1 points.

  5. 5.Hiware

    0.41%

    Held 5th. 2.4K estimated branded searches, -17.2% vs prior month. Share +0.1 points.

  6. 6.OXO

    0.02%

    Held 6th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Hiware and its closest rivals

Every comparison with Hiware

5 comparisons

How has branded search demand for Hiware changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hiware worldwide held steady at 2.4K.
  • Across the 12 months ending September 2026, Hiware’s share of searches among metal straw brands worldwide held steady, from 0.35% to 0.41%.

How did search popularity change for metal straw brands worldwide in September 2026?

4 changes

  1. In September 2026, Klean Kanteen gained share of searches among metal straw brands worldwide, from 10.9% to 12.8%.

  2. In September 2026, Stanley gained share of searches among metal straw brands worldwide, from 7.3% to 8.6%.

  3. In September 2026, Hydro Flask lost share of searches among metal straw brands worldwide, from 81% to 77.7%.

  4. Estimated monthly branded searches for OXO worldwide fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

How are Hiware’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Hiware’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hiware

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How the Brand Demand Index is measured

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