Brandwave

Hiware vs YETI:Which is more popular?

In September 2026, YETI had more branded searches than Hiware among metal straw brands worldwide. YETI had about 2,900 branded searches, while Hiware had 2,400. YETI made up 0.5% of all metal straw brand searches we track, and Hiware accounted for 0.41%. When we asked ChatGPT and Google AI Overviews about metal straw brands, Hiware appeared in four of the five answers and YETI in none.

Among metal straw brands worldwide in September 2026

Who do people search for more?

YETI, about 21% more searches than Hiware

YETI 2.9K searchesHiware 2.4K searches

Who does AI mention more?

Hiware, mentioned in 4 of 5 answers, YETI in 0

Hiware in 4 of 5YETI in 0 of 5

Who does AI recommend more?

Hiware, the only one of the two named

Hiware first in 4YETI never named

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Top metal straw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hiware was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. YETI did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Klean Kanteen1st
  2. OXO2nd
  3. Hiware3rd
  4. Stanley4th
  5. Hydro Flask–
  6. YETI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Klean Kanteen4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hiware4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OXO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stanley2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hydro Flask0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • YETI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about metal straw brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Hiware or YETI more popular in search?

This chart shows how often people search Google for Hiware and YETI by name. Each line represents a brand's share of searches for all six metal straw brands we track, month by month, from English-language searches worldwide.

Hiware and YETI among metal straw brands worldwide, by month

Share of searches by month for YETI, Hiware. The figures are in the table below the chart.

View monthly share of searches table
MonthHydro FlaskKlean KanteenStanleyYETIHiwareOXO
Oct 202581%10.9%7.3%0.43%0.35%0.03%
Nov 202581%10.9%7.3%0.43%0.35%0.02%
Dec 202581%10.9%7.3%0.43%0.43%0.02%
Jan 202680.9%10.9%7.3%0.43%0.53%0.02%
Feb 202680.9%10.9%7.3%0.43%0.52%0.03%
Mar 202677.7%12.8%8.6%0.41%0.5%0.02%
Apr 202678.9%13%7.1%0.42%0.63%0.02%
May 202676.6%15.4%6.9%0.61%0.49%0.02%
Jun 202677.3%12.7%8.5%0.93%0.5%0.02%
Jul 202678.9%13%7.1%0.63%0.42%0.02%
Aug 202681%10.9%7.3%0.43%0.35%0.02%
Sep 202677.7%12.8%8.6%0.5%0.41%0.02%

How has the Hiware and YETI comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Hiware took it in January 2026, YETI took it in May 2026.
  • Across the 12 months ending September 2026, Hiware’s share of searches among metal straw brands worldwide moved from 0.35% to 0.41%, and its estimated monthly branded searches held steady at 2.4K.
  • Across the 12 months ending September 2026, YETI’s share of searches among metal straw brands worldwide moved from 0.43% to 0.5%, and its estimated monthly branded searches held steady at 2.9K.

How did search popularity change for metal straw brands worldwide in September 2026?

0 changes

Neither Hiware nor YETI moved beyond provider rounding among metal straw brands in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hiware’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hiware

1 branded search term

  • hiware

YETI

1 branded search term

  • yeti drinkware

How the Brand Demand Index is measured

Other head-to-heads among metal straw brands

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