Brandwave

Klean Kanteen vs Stanley:Which is more popular?

In September 2026, Klean Kanteen had more branded searches than Stanley among metal straw brands worldwide. Klean Kanteen had about 74,000 branded searches, while Stanley had 49,500. Klean Kanteen made up 12.8% of all metal straw brand searches we track, and Stanley accounted for 8.6%. When we asked ChatGPT and Google AI Overviews about metal straw brands, Klean Kanteen appeared in four of the five answers and Stanley in two. Klean Kanteen was mentioned before Stanley in every answer.

Among metal straw brands worldwide in September 2026

Who do people search for more?

Klean Kanteen, about 49% more searches than Stanley

Klean Kanteen 74K searchesStanley 49.5K searches

Who does AI mention more?

Klean Kanteen, mentioned in 4 of 5 answers, Stanley in 2

Klean Kanteen in 4 of 5Stanley in 2 of 5

Who does AI recommend more?

Klean Kanteen, named ahead of Stanley in every answer

Klean Kanteen first in 4Stanley never first

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Top metal straw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Klean Kanteen was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Stanley was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Klean Kanteen was listed before Stanley in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Klean Kanteen1st
  2. OXO2nd
  3. Hiware3rd
  4. Stanley4th
  5. Hydro Flask–
  6. YETI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Klean Kanteen4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hiware4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OXO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stanley2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hydro Flask0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • YETI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about metal straw brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Klean Kanteen or Stanley more popular in search?

This chart shows how often people search Google for Klean Kanteen and Stanley by name. Each line represents a brand's share of searches for all six metal straw brands we track, month by month, from English-language searches worldwide.

Klean Kanteen and Stanley among metal straw brands worldwide, by month

Share of searches by month for Klean Kanteen, Stanley. The figures are in the table below the chart.

View monthly share of searches table
MonthHydro FlaskKlean KanteenStanleyYETIHiwareOXO
Oct 202581%10.9%7.3%0.43%0.35%0.03%
Nov 202581%10.9%7.3%0.43%0.35%0.02%
Dec 202581%10.9%7.3%0.43%0.43%0.02%
Jan 202680.9%10.9%7.3%0.43%0.53%0.02%
Feb 202680.9%10.9%7.3%0.43%0.52%0.03%
Mar 202677.7%12.8%8.6%0.41%0.5%0.02%
Apr 202678.9%13%7.1%0.42%0.63%0.02%
May 202676.6%15.4%6.9%0.61%0.49%0.02%
Jun 202677.3%12.7%8.5%0.93%0.5%0.02%
Jul 202678.9%13%7.1%0.63%0.42%0.02%
Aug 202681%10.9%7.3%0.43%0.35%0.02%
Sep 202677.7%12.8%8.6%0.5%0.41%0.02%

How has the Klean Kanteen and Stanley comparison changed over the last 12 months?

3 findings
  • Klean Kanteen was ahead of Stanley in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Klean Kanteen’s share of searches among metal straw brands worldwide moved from 10.9% to 12.8%, and its estimated monthly branded searches held steady at 74K.
  • Across the 12 months ending September 2026, Stanley’s share of searches among metal straw brands worldwide moved from 7.3% to 8.6%, and its estimated monthly branded searches held steady at 49.5K.

How did search popularity change for metal straw brands worldwide in September 2026?

2 changes

  1. In September 2026, Klean Kanteen gained share of searches among metal straw brands worldwide, from 10.9% to 12.8%.

  2. In September 2026, Stanley gained share of searches among metal straw brands worldwide, from 7.3% to 8.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Klean Kanteen’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Klean Kanteen

1 branded search term

  • klean kanteen

Stanley

1 branded search term

  • stanley iceflow

How the Brand Demand Index is measured

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