Brandwave

How popular isZWILLING?

In October 2026, people searched for ZWILLING by name about 349,000 times worldwide, a 24.9% decrease from the previous year. These searches made up 10% of all global BBQ tool brand searches, placing ZWILLING second out of eight brands. When we asked both ChatGPT and Google AI Overviews about BBQ tool brands, ZWILLING did not appear in any of the answers.

Search and AI answers in October 2026

ZWILLING is the second most searched of 8 competitors and not named in the AI answers we collected.

  1. WeberShare of searches 50%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. ZWILLINGShare of searches 10%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. TraegerShare of searches 9.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. WusthofShare of searches 9.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. OXOShare of searches 8.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

+3 more

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Top BBQ tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ZWILLING did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. OXO2nd
  3. Cuisinart3rd
  4. Traeger4th
  5. Wusthof4th
  6. ZWILLING–
  7. GLOBAL–
  8. Napoleon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OXO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cuisinart3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traeger1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wusthof1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ZWILLING0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GLOBAL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Napoleon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about BBQ tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

How often do people search for ZWILLING compared with other BBQ tool brands worldwide?

ZWILLING against BBQ tool brands worldwide, by month

Share of searches by month for Weber, ZWILLING, Traeger, Wusthof, OXO, GLOBAL, Napoleon, Cuisinart. The figures are in the table below the chart.

View monthly share of searches table
MonthWeberZWILLINGTraegerWusthofOXOGLOBALNapoleonCuisinart
Nov 202555.5%12.5%9.5%11%6%—2%3.5%
Dec 202557.1%8.6%10%11.6%8%—2.3%2.3%
Jan 202651.8%9.8%9.8%12.5%10.7%—2.7%2.7%
Feb 202654.7%8.1%9.3%12.8%8.1%—3.5%3.5%
Mar 202642.9%5.4%5.4%16.7%10.3%—3.4%15.8%
Apr 202663%4.3%5.8%6.3%12%—6.3%2.4%
May 202659.7%1.9%5.7%7.3%15.6%—7%2.9%
Jun 202660.8%1.9%6.5%2.3%17.2%—7.8%3.6%
Jul 202658.5%2.4%7.8%2.9%17.1%—6.8%4.4%
Aug 202663.8%5.2%5.2%4%12.1%—6.9%2.9%
Sep 202660.6%7.6%7.6%6.1%10.6%—3.8%3.8%
Oct 202650%10%9.2%9.2%8.5%6.9%3.8%2.3%

  1. 1.Weber

    50%

    Held 1st. 650 estimated branded searches, -18.8% vs prior month. Share -10.6 points.

  2. 2.ZWILLING

    10%

    Moved from 4th to 2nd. 130 estimated branded searches, +30% vs prior month. Share +2.4 points.

  3. 3.Traeger

    9.2%

    Held 3rd. 120 estimated branded searches, +20% vs prior month. Share +1.7 points.

  4. 4.Wusthof

    9.2%

    Moved from 5th to 4th. 120 estimated branded searches, +50% vs prior month. Share +3.2 points.

  5. 5.OXO

    8.5%

    Moved from 2nd to 5th. 110 estimated branded searches, -21.4% vs prior month. Share -2.1 points.

  6. 6.GLOBAL

    6.9%

    Entered at 6th. 90 estimated branded searches, — vs prior month. Share —.

  7. 7.Napoleon

    3.8%

    Held 7th. 50 estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Cuisinart

    2.3%

    Moved from 6th to 8th. 30 estimated branded searches, -40% vs prior month. Share -1.5 points.

ZWILLING, Weber and 4 other brands sell other things too, so only their searches that name this product count here, like “zwilling meat fork”.

Compare popularity between ZWILLING and its closest rivals

Every comparison with ZWILLING

30 comparisons

How has branded search demand for ZWILLING changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for ZWILLING worldwide fell from 465K to 349K.
  • Across the 12 months ending October 2026, ZWILLING’s share of searches among BBQ tool brands worldwide decreased from 12.5% to 10%.
  • Across the 12 months ending October 2026, ZWILLING’s share of searches among BBQ tool brands worldwide peaked at 12.5% in November 2025 and was lowest at 1.9% in May 2026.

How did search popularity change for BBQ tool brands worldwide in October 2026?

6 changes

  1. In October 2026, ZWILLING overtook OXO and Traeger to rank 2nd among BBQ tool brands worldwide, with 10% of the searches.

  2. In October 2026, Wusthof overtook OXO to rank 4th among BBQ tool brands worldwide, with 9.2% of the searches.

  3. In October 2026, Traeger gained share of searches among BBQ tool brands worldwide, from 7.6% to 9.2%.

  4. In October 2026, Weber lost share of searches among BBQ tool brands worldwide, from 60.6% to 50%.

  5. In October 2026, OXO lost share of searches among BBQ tool brands worldwide, from 10.6% to 8.5%.

  6. In October 2026, Cuisinart lost share of searches among BBQ tool brands worldwide, from 3.8% to 2.3%.

How are ZWILLING’s branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using ZWILLING’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kitchen knives zwilling
  • zwilling
  • zwilling carving fork
  • zwilling chef knife
  • zwilling cutlery
  • zwilling flatware
  • zwilling kitchen knife
  • zwilling kitchen shears
  • zwilling knife
  • zwilling knife block set
  • zwilling knife set
  • zwilling meat fork
  • zwilling nail clipper
  • zwilling nail clippers
  • zwilling poultry shears
  • zwilling steak knives
  • zwilling tea kettle
  • zwilling vacuum sealer

Do you work for ZWILLING? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ZWILLING compete?

ZWILLING is ranked by how often people search for it in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Kitchen knife brands1st of 631.9%Show ranking
Knife set brands2nd of 1110%Show ranking
Vacuum sealer brands4th of 64%Show ranking
Cutlery brands4th of 94.1%Show ranking
Nail clippers brands4th of 69.4%Show ranking
Steak knives brands1st of 443.2%Show ranking
Poultry shears brands1st of 455%Show ranking
BBQ tool brands2nd of 810%Shown above
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