Brandwave

FoodSaver vs ZWILLING:Which is more popular?

In September 2026, FoodSaver had more branded searches than ZWILLING among vacuum sealer brands worldwide. FoodSaver had about 40,500 branded searches, while ZWILLING had 3,120. FoodSaver made up 9.4% of all vacuum sealer brand searches we track, and ZWILLING accounted for 0.72%. When we asked ChatGPT and Google AI Overviews about vacuum sealer brands, FoodSaver appeared in four of the five answers and ZWILLING in none.

Among vacuum sealer brands worldwide in September 2026

Who do people search for more?

FoodSaver, about 13 searches for every 1 for ZWILLING

FoodSaver 40.5K searchesZWILLING 3.1K searches

Who does AI mention more?

FoodSaver, mentioned in 4 of 5 answers, ZWILLING in 0

FoodSaver in 4 of 5ZWILLING in 0 of 5

Who does AI recommend more?

FoodSaver, the only one of the two named

FoodSaver first in 4ZWILLING never named

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Top vacuum sealer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FoodSaver was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ZWILLING did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nesco1st
  2. FoodSaver2nd
  3. Avid Armor3rd
  4. Anova Culinary4th
  5. Inkbird–
  6. ZWILLING–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nesco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FoodSaver4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Avid Armor3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Anova Culinary1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Inkbird0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ZWILLING0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about vacuum sealer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is FoodSaver or ZWILLING more popular in search?

This chart shows how often people search Google for FoodSaver and ZWILLING by name. Each line represents a brand's share of searches for all six vacuum sealer brands we track, month by month, from English-language searches worldwide.

FoodSaver and ZWILLING among vacuum sealer brands worldwide, by month

Share of searches by month for FoodSaver, ZWILLING. The figures are in the table below the chart.

View monthly share of searches table
MonthNescoFoodSaverInkbirdZWILLINGAnova CulinaryAvid Armor
Oct 202577.8%15.6%4.7%1%0.49%0.41%
Nov 202572.9%17.9%6.6%1.5%0.7%0.46%
Dec 202567.8%20.4%7.5%3%0.8%0.52%
Jan 202672.2%17.8%6.5%2.3%0.7%0.47%
Feb 202679.3%13.1%5.8%1%0.52%0.32%
Mar 202672.1%17.7%8%1.3%0.57%0.36%
Apr 202678.3%12.9%7.1%0.99%0.41%0.32%
May 202678.3%12.9%7.1%0.95%0.51%0.32%
Jun 202681.7%11%6%0.71%0.35%0.27%
Jul 202681.6%11%6%0.75%0.35%0.24%
Aug 202682.8%11.1%5%0.59%0.29%0.22%
Sep 202685.2%9.4%4.2%0.72%0.3%0.23%

How has the FoodSaver and ZWILLING comparison changed over the last 12 months?

3 findings
  • FoodSaver was ahead of ZWILLING in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, FoodSaver’s share of searches among vacuum sealer brands worldwide moved from 15.6% to 9.4%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
  • Across the 12 months ending September 2026, ZWILLING’s share of searches among vacuum sealer brands worldwide moved from 1% to 0.72%, and its estimated monthly branded searches moved from 3.9K to 3.1K.

How did search popularity change for vacuum sealer brands worldwide in September 2026?

2 changes
  1. In September 2026, FoodSaver lost share of searches among vacuum sealer brands worldwide, from 11.1% to 9.4%.

  2. Estimated monthly branded searches for ZWILLING worldwide fell 20% over 12 measured months, from 3.9K to 3.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using FoodSaver’s and ZWILLING’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FoodSaver

1 branded search term

  • foodsaver

ZWILLING

2 branded search terms

  • kitchen knives zwilling
  • zwilling vacuum sealer

How the Brand Demand Index is measured

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