Brandwave

How popular isZWILLING in search?

In August 2026, there were an estimated 202K branded searches for ZWILLING worldwide which is down 18.3% over the last 11 months. ZWILLING holds 29.6% estimated Share of Search among vacuum sealer brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nesco53.8%
  2. ZWILLING29.6%
  3. Sunbeam13.2%
  4. Inkbird3.2%
  5. Anova Culinary0.19%
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Which vacuum sealer brands compete with ZWILLING?

ZWILLING against vacuum sealer brands worldwide, by month

Share of Search by month for Nesco, ZWILLING, Sunbeam, Inkbird. The figures are in the table below the chart.

View monthly share of search table
MonthNescoZWILLINGSunbeamInkbirdAnova Culinary
Oct 202545.6%37.6%13.7%2.7%0.29%
Nov 202538%46.8%11.4%3.4%0.37%
Dec 202533.2%50.5%12.2%3.7%0.39%
Jan 202636.9%45.8%13.6%3.3%0.36%
Feb 202641.9%42.1%12.6%3.1%0.27%
Mar 202635.7%44%16.1%3.9%0.28%
Apr 202640.5%40.7%14.9%3.7%0.21%
May 202640.5%40.7%14.9%3.7%0.26%
Jun 202650.1%33.7%12.3%3.7%0.22%
Jul 202650.1%33.7%12.3%3.7%0.22%
Aug 202653.8%29.6%13.2%3.2%0.19%
Sep 2026—————

  1. 1.Nesco

    53.8%

    Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +3.7 points.

  2. 2.ZWILLING

    29.6%

    Held 2nd. 202K estimated branded searches, -0.08% vs prior month. Share -4.1 points.

  3. 3.Sunbeam

    13.2%

    Held 3rd. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.9 points.

  4. 4.Inkbird

    3.2%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Anova Culinary

    0.19%

    Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between ZWILLING and its closest rivals

How has branded search demand for ZWILLING changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for ZWILLING worldwide fell from 248K to 202K.
  • Across the 11 months ending August 2026, ZWILLING’s estimated Share of Search among vacuum sealer brands worldwide decreased from 37.6% to 29.6%.
  • Across the 11 months ending August 2026, ZWILLING’s estimated Share of Search among vacuum sealer brands worldwide peaked at 50.5% in December 2025 and was lowest at 29.6% in August 2026.

How did search popularity change for vacuum sealer brands worldwide in August 2026?

  1. In August 2026, Nesco gained estimated Share of Search among vacuum sealer brands worldwide, from 50.1% to 53.8%.

  2. In August 2026, Sunbeam gained estimated Share of Search among vacuum sealer brands worldwide, from 12.3% to 13.2%.

  3. In August 2026, ZWILLING lost estimated Share of Search among vacuum sealer brands worldwide, from 33.7% to 29.6%.

  4. Estimated monthly branded searches for Inkbird worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

  5. Estimated monthly branded searches for Anova Culinary worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.

Where does ZWILLING compete?

ZWILLING is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cutlery brands4th of 610.9%Show ranking
Kitchen knife brands2nd of 526.4%Show ranking
Vacuum sealer brands2nd of 529.6%Shown above

How is ZWILLING measured?

Brandwave collects information about searches that people make online using ZWILLING’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • kitchen knives zwilling
  • zwilling
  • zwilling com

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How the Brand Demand Index is measured

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