Brandwave

Cuisinart vs ZWILLING:Which is searched more?

In September 2026, Cuisinart had more branded searches than ZWILLING among tea kettle brands worldwide. Cuisinart was estimated to have 165K branded searches compared to ZWILLING’s 4.4K, and held a 12.6% Share of Search versus ZWILLING’s 0.34%. These are worldwide searches for English-language branded terms.

Share of Search among tea kettle brands worldwide in September 2026Which is more popular in search, Cuisinart or ZWILLING?
Cuisinart12.6%165K searches
vs
ZWILLING0.34%4.4K searches

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Which is more popular in search, Cuisinart or ZWILLING?

Compare the tea kettle brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cuisinart and ZWILLING among tea kettle brands worldwide, by month

Share of Search by month for Cuisinart, ZWILLING. The figures are in the table below the chart.

View monthly share of search table
MonthSmegBrevilleCuisinartBodumStaggZWILLING
Oct 202568.3%10.1%15%4.5%1.7%0.4%
Nov 202563%14%17.1%4.2%1.3%0.46%
Dec 202562.4%14.1%17.2%4.2%1.6%0.46%
Jan 202668.3%10.3%15.4%3.8%1.7%0.41%
Feb 202670.5%10.6%13%3.9%1.7%0.35%
Mar 202668.5%10.3%15.3%3.8%1.7%0.41%
Apr 202666.2%12%14.6%4.4%2%0.88%
May 202664.2%11.6%17.3%4.3%1.9%0.7%
Jun 202662.9%13.6%16.6%4.1%2.2%0.54%
Jul 202665.2%11.8%17.5%3.5%1.6%0.38%
Aug 202664.9%11.5%17.1%4.2%1.9%0.37%
Sep 202669.7%12.6%12.6%3.1%1.7%0.34%

How has the Cuisinart and ZWILLING comparison changed over the last 12 months?

  • Cuisinart was ahead of ZWILLING in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cuisinart’s estimated Share of Search among tea kettle brands worldwide moved from 15% to 12.6%, and its estimated monthly branded searches moved from 201K to 165K.
  • Across the 12 months ending September 2026, ZWILLING’s estimated Share of Search among tea kettle brands worldwide moved from 0.4% to 0.34%, and its estimated monthly branded searches moved from 5.4K to 4.4K.

How did search popularity change for tea kettle brands worldwide in September 2026?

  1. In September 2026, Breville overtook Cuisinart to rank 2nd among tea kettle brands worldwide, with 12.6% estimated Share of Search.

  2. In September 2026, Cuisinart lost estimated Share of Search among tea kettle brands worldwide, from 17.1% to 12.6%.

  3. Estimated monthly branded searches for ZWILLING worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

Other head-to-heads among tea kettle brands

How each brand is measured

Brandwave collects information about searches that people make online using Cuisinart’s and ZWILLING’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cuisinart

1 branded search term

  • cuisinart

ZWILLING

1 branded search term

  • zwilling tea kettle

How the Brand Demand Index is measured

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