Brandwave

How popular isZWILLING in search?

In September 2026, there were an estimated 247K branded searches for ZWILLING worldwide which held steady over the last 12 months. ZWILLING holds 65.3% estimated Share of Search among nail clippers brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. ZWILLING65.3%
  2. Scholl24%
  3. Tweezerman10.7%
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Which nail clippers brands compete with ZWILLING?

ZWILLING against nail clippers brands worldwide, by month

Share of Search by month for ZWILLING, Scholl, Tweezerman. The figures are in the table below the chart.

View monthly share of search table
MonthZWILLINGSchollTweezerman
Oct 202565.3%23.9%10.7%
Nov 202571%17.4%11.6%
Dec 202573.5%14.6%11.9%
Jan 202668.5%20.4%11.1%
Feb 202668.3%20.5%11.2%
Mar 202663.8%23.4%12.8%
Apr 202665.3%24%10.7%
May 202662.1%27.7%10.2%
Jun 202653.5%35.8%10.7%
Jul 202657.3%31.2%11.5%
Aug 202655.8%30.5%13.7%
Sep 202665.3%24%10.7%

  1. 1.ZWILLING

    65.3%

    Held 1st. 247K estimated branded searches, +22.3% vs prior month. Share +9.5 points.

  2. 2.Scholl

    24%

    Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -6.5 points.

  3. 3.Tweezerman

    10.7%

    Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -3 points.

Compare search popularity between ZWILLING and its closest rivals

Every comparison with ZWILLING

How has branded search demand for ZWILLING changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for ZWILLING worldwide held steady at 247K.
  • Across the 12 months ending September 2026, ZWILLING’s estimated Share of Search among nail clippers brands worldwide peaked at 73.5% in December 2025 and was lowest at 53.5% in June 2026.

How did search popularity change for nail clippers brands worldwide in September 2026?

  1. In September 2026, ZWILLING gained estimated Share of Search among nail clippers brands worldwide, from 55.8% to 65.3%.

  2. In September 2026, Scholl lost estimated Share of Search among nail clippers brands worldwide, from 30.5% to 24%.

  3. In September 2026, Tweezerman lost estimated Share of Search among nail clippers brands worldwide, from 13.7% to 10.7%.

Where does ZWILLING compete?

ZWILLING is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tea kettle brands3rd of 69.6%Show ranking
Cutlery brands4th of 710.1%Show ranking
Chef knife brands2nd of 531.2%Show ranking
Kitchen knife brands2nd of 531.2%Show ranking
Steak knives brands2nd of 432.1%Show ranking
Poultry shears brands2nd of 432.6%Show ranking
Vacuum sealer brands2nd of 438.8%Show ranking
Nail clippers brands1st of 365.3%Shown above
Meat fork brands1st of 378.2%Show ranking

How is ZWILLING measured?

Brandwave collects information about searches that people make online using ZWILLING’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • kitchen knives zwilling
  • zwilling

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How the Brand Demand Index is measured

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