Brandwave

Napoleon vs Oklahoma Joe's:Which is more popular?

In October 2026, Napoleon had more branded searches than Oklahoma Joe's among BBQ cover brands worldwide. Napoleon had about 1,200 branded searches, while Oklahoma Joe's had 780. Napoleon made up 4.5% of all BBQ cover brand searches we track, and Oklahoma Joe's accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about BBQ cover brands, neither Napoleon nor Oklahoma Joe's appeared in any of the five answers.

Among BBQ cover brands worldwide in October 2026

Who do people search for more?

Napoleon, about 54% more searches than Oklahoma Joe's

Napoleon 1.2K searchesOklahoma Joe's 780 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Napoleon in 0 of 5Oklahoma Joe's in 0 of 5

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Top BBQ cover brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Napoleon nor Oklahoma Joe's showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Classic Accessories1st
  2. Weber2nd
  3. Unicook3rd
  4. Traeger4th
  5. Grillman5th
  6. Pit Boss–
  7. Napoleon–
  8. Bosmere–
  9. Oklahoma Joe's–
  10. Masterbuilt–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Classic Accessories5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Unicook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grillman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traeger1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pit Boss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Napoleon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosmere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oklahoma Joe's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Masterbuilt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about BBQ cover brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Napoleon or Oklahoma Joe's more popular in search?

This chart shows how often people search Google for Napoleon and Oklahoma Joe's by name. Each line represents a brand's share of searches for all 11 BBQ cover brands we track, month by month, from English-language searches worldwide.

Napoleon and Oklahoma Joe's among BBQ cover brands worldwide, by month

Share of searches by month for Napoleon, Oklahoma Joe's. The figures are in the table below the chart.

View monthly share of searches table
MonthWeberClassic AccessoriesPit BossTraegerNapoleonBosmereOklahoma Joe'sMasterbuiltUnicookVonHausGrillman
Nov 202544.7%11.3%10.9%20%3.3%1.8%2.7%3.1%1.8%0.09%0.09%
Dec 202536.6%9.2%9.7%35%2%1.5%1.8%2.5%1.5%0.08%0.05%
Jan 202647.7%14.7%7.7%17.6%2.6%2.4%2.1%2.6%2.4%0.12%0.08%
Feb 202644.9%15.7%9.5%15.1%3.1%3.2%2.5%3%2.6%0.16%0.16%
Mar 202654.1%11.8%9.5%9.8%3.9%2.9%2.9%2.7%1.9%0.36%0.23%
Apr 202655.7%11.5%9.1%9.4%4.5%1.9%2.5%2.7%1.9%0.68%0.18%
May 202655.7%9.4%8.5%11.5%5.5%1.9%2.8%2.4%1.3%0.83%0.19%
Jun 202654.1%9.6%9.4%11.8%5.4%1.6%3.2%2.5%1.3%0.85%0.15%
Jul 202652.6%10.8%9.6%11.4%5.7%2.2%2.9%2.4%1.4%0.78%0.12%
Aug 202647.8%14.7%9.7%12.1%5.8%2.4%2.4%2.7%1.6%0.57%0.23%
Sep 202650.3%14.5%9.2%10.5%4.8%2.9%2.6%2.7%1.9%0.36%0.16%
Oct 202650.6%13.5%10.9%9.8%4.5%3.3%2.9%2.4%1.8%0.26%0.11%

Oklahoma Joe's sells other things too, so only its searches that name this product count here, like “oklahoma joe grill cover”.

How has branded search for Napoleon and Oklahoma Joe's changed worldwide over the last 12 months?

3 findings
  • Napoleon was ahead of Oklahoma Joe's in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Napoleon’s share of searches among BBQ cover brands worldwide moved from 3.3% to 4.5%, and its estimated monthly branded searches moved from 1.1K to 1.2K.
  • Across the 12 months ending October 2026, Oklahoma Joe's’ share of searches among BBQ cover brands worldwide moved from 2.7% to 2.9%, and its estimated monthly branded searches moved from 870 to 780.

How did search popularity change for BBQ cover brands worldwide in October 2026?

2 changes
  1. In October 2026, Oklahoma Joe's rose from 8th to 7th among BBQ cover brands worldwide.

  2. Estimated monthly branded searches for Napoleon worldwide rose 12.1% over 12 measured months, from 1.1K to 1.2K in October 2026.

How are Napoleon’s and Oklahoma Joe's’ branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Napoleon’s and Oklahoma Joe's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Napoleon

2 branded search terms

  • napoleon bbq cover
  • napoleon grill cover

Oklahoma Joe's

2 branded search terms

  • oklahoma joe grill cover
  • oklahoma joe smoker cover

How the Brand Demand Index is measured

Other head-to-heads among BBQ cover brands

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