Brandwave

How popular isMasterbuilt?

In October 2026, people searched for Masterbuilt by name about 32,700 times worldwide, a 37.3% decrease from the previous year. These searches made up 2.4% of all global BBQ cover brand searches, placing Masterbuilt eighth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about BBQ cover brands, Masterbuilt did not appear in any of the answers.

Search and AI answers in October 2026

Masterbuilt is the eighth most searched of 11 competitors and not named in the AI answers we collected.

  1. WeberShare of searches 50.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Classic AccessoriesShare of searches 13.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Pit BossShare of searches 10.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. TraegerShare of searches 9.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. MasterbuiltShare of searches 2.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+6 more

Masterbuilt website (opens in a new tab)

Follow Masterbuilt and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top BBQ cover brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Masterbuilt did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Classic Accessories1st
  2. Weber2nd
  3. Unicook3rd
  4. Traeger4th
  5. Grillman5th
  6. Pit Boss–
  7. Napoleon–
  8. Bosmere–
  9. Oklahoma Joe's–
  10. Masterbuilt–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Classic Accessories5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Unicook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grillman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traeger1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pit Boss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Napoleon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosmere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oklahoma Joe's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Masterbuilt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about BBQ cover brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

How often do people search for Masterbuilt compared with other BBQ cover brands worldwide?

Masterbuilt against BBQ cover brands worldwide, by month

Share of searches by month for Weber, Classic Accessories, Pit Boss, Traeger, Napoleon, Bosmere, Oklahoma Joe's, Masterbuilt. The figures are in the table below the chart.

View monthly share of searches table
MonthWeberClassic AccessoriesPit BossTraegerNapoleonBosmereOklahoma Joe'sMasterbuiltUnicookVonHausGrillman
Nov 202544.7%11.3%10.9%20%3.3%1.8%2.7%3.1%1.8%0.09%0.09%
Dec 202536.6%9.2%9.7%35%2%1.5%1.8%2.5%1.5%0.08%0.05%
Jan 202647.7%14.7%7.7%17.6%2.6%2.4%2.1%2.6%2.4%0.12%0.08%
Feb 202644.9%15.7%9.5%15.1%3.1%3.2%2.5%3%2.6%0.16%0.16%
Mar 202654.1%11.8%9.5%9.8%3.9%2.9%2.9%2.7%1.9%0.36%0.23%
Apr 202655.7%11.5%9.1%9.4%4.5%1.9%2.5%2.7%1.9%0.68%0.18%
May 202655.7%9.4%8.5%11.5%5.5%1.9%2.8%2.4%1.3%0.83%0.19%
Jun 202654.1%9.6%9.4%11.8%5.4%1.6%3.2%2.5%1.3%0.85%0.15%
Jul 202652.6%10.8%9.6%11.4%5.7%2.2%2.9%2.4%1.4%0.78%0.12%
Aug 202647.8%14.7%9.7%12.1%5.8%2.4%2.4%2.7%1.6%0.57%0.23%
Sep 202650.3%14.5%9.2%10.5%4.8%2.9%2.6%2.7%1.9%0.36%0.16%
Oct 202650.6%13.5%10.9%9.8%4.5%3.3%2.9%2.4%1.8%0.26%0.11%

  1. 1.Weber

    50.6%

    Held 1st. 13.5K estimated branded searches, +8% vs prior month. Share +0.3 points.

  2. 2.Classic Accessories

    13.5%

    Held 2nd. 3.6K estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.Pit Boss

    10.9%

    Moved from 4th to 3rd. 2.9K estimated branded searches, +26.1% vs prior month. Share +1.6 points.

  4. 4.Traeger

    9.8%

    Moved from 3rd to 4th. 2.6K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.Napoleon

    4.5%

    Held 5th. 1.2K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.Bosmere

    3.3%

    Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share +0.4 points.

  7. 7.Oklahoma Joe's

    2.9%

    Moved from 8th to 7th. 780 estimated branded searches, +21.9% vs prior month. Share +0.3 points.

  8. 8.Masterbuilt

    2.4%

    Moved from 7th to 8th. 640 estimated branded searches, -5.9% vs prior month. Share -0.3 points.

  9. 9.Unicook

    1.8%

    Held 9th. 480 estimated branded searches, 0% vs prior month. Share -0.1 points.

  10. 10.VonHaus

    0.26%

    Held 10th. 70 estimated branded searches, -22.2% vs prior month. Share -0.1 points.

  11. 11.Grillman

    0.11%

    Held 11th. 30 estimated branded searches, -25% vs prior month. Share 0 points.

Masterbuilt, Weber and 4 other brands sell other things too, so only their searches that name this product count here, like “masterbuilt grill cover”.

Compare popularity between Masterbuilt and its closest rivals

Every comparison with Masterbuilt

14 comparisons

How has branded search demand for Masterbuilt changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Masterbuilt worldwide fell from 52.2K to 32.7K.
  • Across the 12 months ending October 2026, Masterbuilt’s share of searches among BBQ cover brands worldwide decreased from 3.1% to 2.4%.
  • Across the 12 months ending October 2026, Masterbuilt fell from 6th to 8th among BBQ cover brands worldwide.

How did search popularity change for BBQ cover brands worldwide in October 2026?

6 changes

  1. In October 2026, Pit Boss overtook Traeger to rank 3rd among BBQ cover brands worldwide, with 10.9% of the searches.

  2. In October 2026, Classic Accessories lost share of searches among BBQ cover brands worldwide, from 14.5% to 13.5%.

  3. In October 2026, Traeger lost share of searches among BBQ cover brands worldwide, from 10.5% to 9.8%.

  4. Bosmere’s share of searches among BBQ cover brands worldwide has gained ground for 3 months in a row, from 2.2% to 3.3% in October 2026.

  5. VonHaus’ share of searches among BBQ cover brands worldwide has lost ground for 3 months in a row, from 0.78% to 0.26% in October 2026.

  6. In October 2026, Oklahoma Joe's rose from 8th to 7th among BBQ cover brands worldwide.

How are Masterbuilt’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Masterbuilt’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • masterbuilt
  • masterbuilt grill cover
  • masterbuilt smoker
  • masterbuilt smoker cover

Do you work for Masterbuilt? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Masterbuilt compete?

Masterbuilt is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Smoker grill brands5th of 96.4%Show ranking
BBQ cover brands8th of 112.4%Shown above
Creator with pink hair and a pink jacket

Is Masterbuilt your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free