Masterbuilt vs Napoleon:Which is more popular?
In October 2026, Napoleon had more branded searches than Masterbuilt among BBQ cover brands worldwide. Napoleon had about 1,200 branded searches, while Masterbuilt had 640. Napoleon made up 4.5% of all BBQ cover brand searches we track, and Masterbuilt accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about BBQ cover brands, neither Masterbuilt nor Napoleon appeared in any of the five answers.
Who do people search for more?
Napoleon, about 88% more searches than Masterbuilt
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top BBQ cover brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Masterbuilt nor Napoleon showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Classic Accessories5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Unicook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Grillman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Traeger1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pit Boss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Napoleon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosmere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Oklahoma Joe's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Masterbuilt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about BBQ cover brands
5 answers
Asked ChatGPT
“Which BBQ cover brand should I buy?”
Asked ChatGPT
“What are the best BBQ cover brands?”
Asked ChatGPT
“What's the best BBQ cover brand for all weather protection?”
Searched Google, AI Overview
“grill cover waterproof”
Searched Google, AI Overview
“heavy duty grill cover”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Masterbuilt or Napoleon more popular in search?
This chart shows how often people search Google for Masterbuilt and Napoleon by name. Each line represents a brand's share of searches for all 11 BBQ cover brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Napoleon, Masterbuilt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weber | Classic Accessories | Pit Boss | Traeger | Napoleon | Bosmere | Oklahoma Joe's | Masterbuilt | Unicook | VonHaus | Grillman |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 44.7% | 11.3% | 10.9% | 20% | 3.3% | 1.8% | 2.7% | 3.1% | 1.8% | 0.09% | 0.09% |
| Dec 2025 | 36.6% | 9.2% | 9.7% | 35% | 2% | 1.5% | 1.8% | 2.5% | 1.5% | 0.08% | 0.05% |
| Jan 2026 | 47.7% | 14.7% | 7.7% | 17.6% | 2.6% | 2.4% | 2.1% | 2.6% | 2.4% | 0.12% | 0.08% |
| Feb 2026 | 44.9% | 15.7% | 9.5% | 15.1% | 3.1% | 3.2% | 2.5% | 3% | 2.6% | 0.16% | 0.16% |
| Mar 2026 | 54.1% | 11.8% | 9.5% | 9.8% | 3.9% | 2.9% | 2.9% | 2.7% | 1.9% | 0.36% | 0.23% |
| Apr 2026 | 55.7% | 11.5% | 9.1% | 9.4% | 4.5% | 1.9% | 2.5% | 2.7% | 1.9% | 0.68% | 0.18% |
| May 2026 | 55.7% | 9.4% | 8.5% | 11.5% | 5.5% | 1.9% | 2.8% | 2.4% | 1.3% | 0.83% | 0.19% |
| Jun 2026 | 54.1% | 9.6% | 9.4% | 11.8% | 5.4% | 1.6% | 3.2% | 2.5% | 1.3% | 0.85% | 0.15% |
| Jul 2026 | 52.6% | 10.8% | 9.6% | 11.4% | 5.7% | 2.2% | 2.9% | 2.4% | 1.4% | 0.78% | 0.12% |
| Aug 2026 | 47.8% | 14.7% | 9.7% | 12.1% | 5.8% | 2.4% | 2.4% | 2.7% | 1.6% | 0.57% | 0.23% |
| Sep 2026 | 50.3% | 14.5% | 9.2% | 10.5% | 4.8% | 2.9% | 2.6% | 2.7% | 1.9% | 0.36% | 0.16% |
| Oct 2026 | 50.6% | 13.5% | 10.9% | 9.8% | 4.5% | 3.3% | 2.9% | 2.4% | 1.8% | 0.26% | 0.11% |
Masterbuilt sells other things too, so only its searches that name this product count here, like “masterbuilt grill cover”.
How has branded search for Masterbuilt and Napoleon changed worldwide over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: Masterbuilt took it in December 2025, Napoleon took it in February 2026.
- Across the 12 months ending October 2026, Masterbuilt’s share of searches among BBQ cover brands worldwide moved from 3.1% to 2.4%, and its estimated monthly branded searches moved from 990 to 640.
- Across the 12 months ending October 2026, Napoleon’s share of searches among BBQ cover brands worldwide moved from 3.3% to 4.5%, and its estimated monthly branded searches moved from 1.1K to 1.2K.
How did search popularity change for BBQ cover brands worldwide in October 2026?
2 changes
In October 2026, Masterbuilt fell from 7th to 8th among BBQ cover brands worldwide.
Estimated monthly branded searches for Napoleon worldwide rose 12.1% over 12 measured months, from 1.1K to 1.2K in October 2026.
How are Masterbuilt’s and Napoleon’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Masterbuilt’s and Napoleon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Masterbuilt
2 branded search terms
- masterbuilt grill cover
- masterbuilt smoker cover
Napoleon
2 branded search terms
- napoleon bbq cover
- napoleon grill cover
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