Brandwave

Grillman vs Masterbuilt:Which is more popular?

In October 2026, Masterbuilt had more branded searches than Grillman among BBQ cover brands worldwide. Masterbuilt had about 640 branded searches, while Grillman had 30. Masterbuilt made up 2.4% of all BBQ cover brand searches we track, and Grillman accounted for 0.11%. When we asked ChatGPT and Google AI Overviews about BBQ cover brands, Grillman appeared in two of the five answers and Masterbuilt in none.

Among BBQ cover brands worldwide in October 2026

Who do people search for more?

Masterbuilt, about 21 searches for every 1 for Grillman

Masterbuilt 640 searchesGrillman 30 searches

Who does AI mention more?

Grillman, mentioned in 2 of 5 answers, Masterbuilt in 0

Grillman in 2 of 5Masterbuilt in 0 of 5

Who does AI recommend more?

Grillman, the only one of the two named

Grillman first in 2Masterbuilt never named

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Top BBQ cover brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Grillman was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Masterbuilt did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Classic Accessories1st
  2. Weber2nd
  3. Unicook3rd
  4. Traeger4th
  5. Grillman5th
  6. Pit Boss–
  7. Napoleon–
  8. Bosmere–
  9. Oklahoma Joe's–
  10. Masterbuilt–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Classic Accessories5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Unicook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grillman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traeger1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pit Boss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Napoleon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosmere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oklahoma Joe's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Masterbuilt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about BBQ cover brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Grillman or Masterbuilt more popular in search?

This chart shows how often people search Google for Grillman and Masterbuilt by name. Each line represents a brand's share of searches for all 11 BBQ cover brands we track, month by month, from English-language searches worldwide.

Grillman and Masterbuilt among BBQ cover brands worldwide, by month

Share of searches by month for Masterbuilt, Grillman. The figures are in the table below the chart.

View monthly share of searches table
MonthWeberClassic AccessoriesPit BossTraegerNapoleonBosmereOklahoma Joe'sMasterbuiltUnicookVonHausGrillman
Nov 202544.7%11.3%10.9%20%3.3%1.8%2.7%3.1%1.8%0.09%0.09%
Dec 202536.6%9.2%9.7%35%2%1.5%1.8%2.5%1.5%0.08%0.05%
Jan 202647.7%14.7%7.7%17.6%2.6%2.4%2.1%2.6%2.4%0.12%0.08%
Feb 202644.9%15.7%9.5%15.1%3.1%3.2%2.5%3%2.6%0.16%0.16%
Mar 202654.1%11.8%9.5%9.8%3.9%2.9%2.9%2.7%1.9%0.36%0.23%
Apr 202655.7%11.5%9.1%9.4%4.5%1.9%2.5%2.7%1.9%0.68%0.18%
May 202655.7%9.4%8.5%11.5%5.5%1.9%2.8%2.4%1.3%0.83%0.19%
Jun 202654.1%9.6%9.4%11.8%5.4%1.6%3.2%2.5%1.3%0.85%0.15%
Jul 202652.6%10.8%9.6%11.4%5.7%2.2%2.9%2.4%1.4%0.78%0.12%
Aug 202647.8%14.7%9.7%12.1%5.8%2.4%2.4%2.7%1.6%0.57%0.23%
Sep 202650.3%14.5%9.2%10.5%4.8%2.9%2.6%2.7%1.9%0.36%0.16%
Oct 202650.6%13.5%10.9%9.8%4.5%3.3%2.9%2.4%1.8%0.26%0.11%

Masterbuilt sells other things too, so only its searches that name this product count here, like “masterbuilt grill cover”.

How has branded search for Grillman and Masterbuilt changed worldwide over the last 12 months?

3 findings
  • Masterbuilt was ahead of Grillman in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Grillman’s share of searches among BBQ cover brands worldwide moved from 0.09% to 0.11%, and its estimated monthly branded searches held steady at 30.
  • Across the 12 months ending October 2026, Masterbuilt’s share of searches among BBQ cover brands worldwide moved from 3.1% to 2.4%, and its estimated monthly branded searches moved from 990 to 640.

How did search popularity change for BBQ cover brands worldwide in October 2026?

1 change

  1. In October 2026, Masterbuilt fell from 7th to 8th among BBQ cover brands worldwide.

How are Grillman’s and Masterbuilt’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Grillman’s and Masterbuilt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Grillman

1 branded search term

  • grillman cover

Masterbuilt

2 branded search terms

  • masterbuilt grill cover
  • masterbuilt smoker cover

How the Brand Demand Index is measured

Other head-to-heads among BBQ cover brands

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