Big Green Egg vs Masterbuilt:Which is more popular?
In October 2026, Masterbuilt had more branded searches than Big Green Egg among smoker grill brands worldwide. Masterbuilt had about 22,200 branded searches, while Big Green Egg had 18,800. Masterbuilt made up 6.4% of all smoker grill brand searches we track, and Big Green Egg accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about smoker grill brands, Big Green Egg and Masterbuilt each appeared in two of the five answers. Big Green Egg and Masterbuilt were each mentioned first in one of the two answers that named either.
Who do people search for more?
Masterbuilt, about 18% more searches than Big Green Egg
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
Follow Big Green Egg vs Masterbuilt and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top smoker grill brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Big Green Egg was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Masterbuilt was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Big Green Egg and Masterbuilt were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Weber1st
Traeger2nd
Pit Boss3rd
Yoder Smokers4th
Camp Chef5th
Big Green Egg6th- Masterbuilt7th
Oklahoma Joe's8th
Ninja–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Traeger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Weber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pit Boss3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yoder Smokers3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Masterbuilt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Big Green Egg2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Camp Chef2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Oklahoma Joe's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smoker grill brands
5 answers
Asked ChatGPT
“Which smoker grill brand should I buy?”
Asked ChatGPT
“What are the best smoker grill brands?”
Asked ChatGPT
“What's the best smoker grill brand for backyard cooking?”
Searched Google, AI Overview
“pellet smoker grill”
Searched Google, AI Overview
“electric smoker grill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Big Green Egg or Masterbuilt more popular in search?
This chart shows how often people search Google for Big Green Egg and Masterbuilt by name. Each line represents a brand's share of searches for all nine smoker grill brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Masterbuilt, Big Green Egg. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pit Boss | Traeger | Ninja | Yoder Smokers | Masterbuilt | Big Green Egg | Oklahoma Joe's | Camp Chef | Weber |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 30.7% | 34.1% | 6.5% | 8.1% | 6.6% | 6.8% | 3.6% | 2.9% | 0.58% |
| Dec 2025 | 26.4% | 39.5% | 6.4% | 8% | 5.4% | 5.6% | 3.6% | 2.7% | 2.4% |
| Jan 2026 | 22.8% | 41.9% | 6.8% | 10.4% | 5.7% | 4.9% | 3.8% | 2.5% | 1.1% |
| Feb 2026 | 27.5% | 37.7% | 6.3% | 9.6% | 5.2% | 5.5% | 4.3% | 3.1% | 0.85% |
| Mar 2026 | 26.9% | 41% | 5.6% | 8.2% | 5.5% | 4.7% | 4.5% | 3% | 0.72% |
| Apr 2026 | 27.2% | 39.5% | 6.2% | 8.8% | 4.8% | 5% | 4.8% | 2.9% | 0.78% |
| May 2026 | 26.3% | 38.9% | 7.8% | 9% | 4.9% | 5.2% | 4% | 3% | 0.8% |
| Jun 2026 | 29.7% | 38% | 6.2% | 7.8% | 5.2% | 5.5% | 4.3% | 2.6% | 0.7% |
| Jul 2026 | 26.8% | 36.6% | 6.9% | 9.3% | 5.1% | 6.5% | 5.1% | 2.8% | 0.83% |
| Aug 2026 | 28.2% | 36.3% | 6.9% | 9.8% | 5.4% | 5.6% | 4.4% | 2.6% | 0.7% |
| Sep 2026 | 32.8% | 34.8% | 5.7% | 9.4% | 5.1% | 4.4% | 4.2% | 2.8% | 0.82% |
| Oct 2026 | 36.2% | 27.2% | 8.3% | 7.8% | 6.4% | 5.4% | 5.2% | 2.6% | 0.84% |
Masterbuilt and Big Green Egg sell other things too, so only their searches that name this product count here, like “masterbuilt smoker”.
How has branded search for Big Green Egg and Masterbuilt changed worldwide over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending October 2026: Masterbuilt took it in January 2026, Big Green Egg took it in February 2026, Masterbuilt took it in March 2026, Big Green Egg took it in April 2026, Masterbuilt took it in September 2026.
- Across the 12 months ending October 2026, Big Green Egg’s share of searches among smoker grill brands worldwide moved from 6.8% to 5.4%, and its estimated monthly branded searches moved from 33.8K to 18.8K.
- Across the 12 months ending October 2026, Masterbuilt’s share of searches among smoker grill brands worldwide moved from 6.6% to 6.4%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
How did search popularity change for smoker grill brands worldwide in October 2026?
2 changes
In October 2026, Masterbuilt gained share of searches among smoker grill brands worldwide, from 5.1% to 6.4%.
In October 2026, Big Green Egg gained share of searches among smoker grill brands worldwide, from 4.4% to 5.4%.
How are Big Green Egg’s and Masterbuilt’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Big Green Egg’s and Masterbuilt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Big Green Egg
2 branded search terms
- big green egg smoker
- big green egg smoker grill
Masterbuilt
1 branded search term
- masterbuilt smoker
Other head-to-heads among smoker grill brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.