Brandwave

Traeger vs Yoder Smokers:Which is more popular?

In October 2026, Traeger had more branded searches than Yoder Smokers among smoker grill brands worldwide. Traeger had about 94,200 branded searches, while Yoder Smokers had 27,100. Traeger made up 27.2% of all smoker grill brand searches we track, and Yoder Smokers accounted for 7.8%. When we asked ChatGPT and Google AI Overviews about smoker grill brands, Traeger appeared in four of the five answers and Yoder Smokers in three. Traeger was mentioned before Yoder Smokers in three out of four answers.

Among smoker grill brands worldwide in October 2026

Who do people search for more?

Traeger, about 3 searches for every 1 for Yoder Smokers

Traeger 94.2K searchesYoder Smokers 27.1K searches

Who does AI mention more?

Traeger, mentioned in 4 of 5 answers, Yoder Smokers in 3

Traeger in 4 of 5Yoder Smokers in 3 of 5

Who does AI recommend more?

Traeger, named ahead of Yoder Smokers in 3 of 4 answers

Traeger first in 3Yoder Smokers first in 1

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Top smoker grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Traeger was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Yoder Smokers was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Traeger was listed before Yoder Smokers in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Traeger2nd
  3. Pit Boss3rd
  4. Yoder Smokers4th
  5. Camp Chef5th
  6. Big Green Egg6th
  7. Masterbuilt7th
  8. Oklahoma Joe's8th
  9. Ninja–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Traeger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Weber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pit Boss3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yoder Smokers3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Masterbuilt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Big Green Egg2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Camp Chef2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oklahoma Joe's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smoker grill brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Traeger or Yoder Smokers more popular in search?

This chart shows how often people search Google for Traeger and Yoder Smokers by name. Each line represents a brand's share of searches for all nine smoker grill brands we track, month by month, from English-language searches worldwide.

Traeger and Yoder Smokers among smoker grill brands worldwide, by month

Share of searches by month for Traeger, Yoder Smokers. The figures are in the table below the chart.

View monthly share of searches table
MonthPit BossTraegerNinjaYoder SmokersMasterbuiltBig Green EggOklahoma Joe'sCamp ChefWeber
Nov 202530.7%34.1%6.5%8.1%6.6%6.8%3.6%2.9%0.58%
Dec 202526.4%39.5%6.4%8%5.4%5.6%3.6%2.7%2.4%
Jan 202622.8%41.9%6.8%10.4%5.7%4.9%3.8%2.5%1.1%
Feb 202627.5%37.7%6.3%9.6%5.2%5.5%4.3%3.1%0.85%
Mar 202626.9%41%5.6%8.2%5.5%4.7%4.5%3%0.72%
Apr 202627.2%39.5%6.2%8.8%4.8%5%4.8%2.9%0.78%
May 202626.3%38.9%7.8%9%4.9%5.2%4%3%0.8%
Jun 202629.7%38%6.2%7.8%5.2%5.5%4.3%2.6%0.7%
Jul 202626.8%36.6%6.9%9.3%5.1%6.5%5.1%2.8%0.83%
Aug 202628.2%36.3%6.9%9.8%5.4%5.6%4.4%2.6%0.7%
Sep 202632.8%34.8%5.7%9.4%5.1%4.4%4.2%2.8%0.82%
Oct 202636.2%27.2%8.3%7.8%6.4%5.4%5.2%2.6%0.84%

Traeger sells other things too, so only its searches that name this product count here, like “traeger smoker”.

How has branded search for Traeger and Yoder Smokers changed worldwide over the last 12 months?

3 findings
  • Traeger was ahead of Yoder Smokers in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Traeger’s share of searches among smoker grill brands worldwide moved from 34.1% to 27.2%, and its estimated monthly branded searches moved from 170K to 94.2K.
  • Across the 12 months ending October 2026, Yoder Smokers’ share of searches among smoker grill brands worldwide moved from 8.1% to 7.8%, and its estimated monthly branded searches moved from 40.5K to 27.1K.

How did search popularity change for smoker grill brands worldwide in October 2026?

4 changes

  1. In October 2026, Pit Boss overtook Traeger to become the leader among smoker grill brands worldwide, with 36.2% of the searches.

  2. In October 2026, Ninja overtook Yoder Smokers to rank 3rd among smoker grill brands worldwide, with 8.3% of the searches.

  3. In October 2026, Traeger lost share of searches among smoker grill brands worldwide, from 34.8% to 27.2%.

  4. In October 2026, Yoder Smokers lost share of searches among smoker grill brands worldwide, from 9.4% to 7.8%.

How are Traeger’s and Yoder Smokers’ branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Traeger’s and Yoder Smokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Traeger

3 branded search terms

  • traeger pellet grill
  • traeger smoker
  • traeger smoker grill

Yoder Smokers

1 branded search term

  • yoder smokers

How the Brand Demand Index is measured

Other head-to-heads among smoker grill brands

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