How popular isTraeger in search?
In September 2026, there were an estimated 90.5K branded searches for Traeger worldwide which held steady over the last 12 months. Traeger holds 11.8% estimated Share of Search among smoker grill brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which smoker grill brands compete with Traeger?
Share of Search by month for Weber, Traeger. The figures are in the table below the chart.
View monthly share of search table
| Month | Weber | Traeger | Ninja |
|---|---|---|---|
| Oct 2025 | 86.9% | 12.7% | 0.41% |
| Nov 2025 | 81.7% | 17.8% | 0.47% |
| Dec 2025 | 80.3% | 19.2% | 0.51% |
| Jan 2026 | 84.5% | 15% | 0.49% |
| Feb 2026 | 87.2% | 12.5% | 0.33% |
| Mar 2026 | 89.6% | 10.1% | 0.33% |
| Apr 2026 | 90.7% | 8.9% | 0.36% |
| May 2026 | 89.9% | 9.5% | 0.57% |
| Jun 2026 | 86.6% | 12.8% | 0.63% |
| Jul 2026 | 89.6% | 9.8% | 0.59% |
| Aug 2026 | 88.6% | 10.9% | 0.53% |
| Sep 2026 | 87.6% | 11.8% | 0.57% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87.6% | 670K | -25.1% | -1 points | |
| 2, held 2nd | 11.8% | 90.5K | -17.7% | +0.9 points | |
| 3, held 3rd | 0.57% | 4.4K | -18.5% | 0 points |
Compare search popularity between Traeger and its closest rivals
Every comparison with Traeger
18 comparisons
- Big Green Egg vs Traeger
- Cuisinart vs Traeger
- Oxo vs Traeger
- Pit Boss vs Traeger
- Beefeater vs Traeger
- Coleman vs Traeger
- KitchenAid vs Traeger
- Lynx vs Traeger
- Matador vs Traeger
- Napoleon vs Traeger
- Traeger vs Weber
- Kamado Joe vs Traeger
- Meater vs Traeger
- Broil King vs Traeger
- Traeger vs Z Grills
- Oklahoma Joe's vs Traeger
- Masterbuilt vs Traeger
- Ninja vs Traeger
How has branded search demand for Traeger changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Traeger worldwide held steady at 90.5K.
- Across the 12 months ending September 2026, Traeger’s estimated Share of Search among smoker grill brands worldwide decreased from 12.7% to 11.8%.
- Across the 12 months ending September 2026, Traeger’s estimated Share of Search among smoker grill brands worldwide peaked at 19.2% in December 2025 and was lowest at 8.9% in April 2026.
How did search popularity change for smoker grill brands worldwide in September 2026?
3 changes
In September 2026, Traeger gained estimated Share of Search among smoker grill brands worldwide, from 10.9% to 11.8%.
In September 2026, Weber lost estimated Share of Search among smoker grill brands worldwide, from 88.6% to 87.6%.
Estimated monthly branded searches for Ninja worldwide rose 51.7% over 12 measured months, from 2.9K to 4.4K in September 2026.
Where does Traeger compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Gas grill brands | 6th of 6 | 3.4% | Show ranking |
| BBQ tool brands | 6th of 6 | 4.5% | Show ranking |
| BBQ brands | 4th of 4 | 6.6% | Show ranking |
| Portable grill brands | 6th of 6 | 6.8% | Show ranking |
| Grill brush brands | 6th of 6 | 7.3% | Show ranking |
| Grill mat brands | 5th of 5 | 8% | Show ranking |
| BBQ accessories | 4th of 6 | 8.5% | Show ranking |
| Barbecue brands | 3rd of 5 | 9.9% | Show ranking |
| Smoker brands | 3rd of 5 | 10.3% | Show ranking |
| Smoker grill brands | 2nd of 3 | 11.8% | Shown above |
| Meat probe brands | 2nd of 3 | 42% | Show ranking |
| Portable smoker brands | 2nd of 3 | 46.5% | Show ranking |
| Smoker cover brands | 2nd of 3 | 46.5% | Show ranking |
How is Traeger measured?
Brandwave collects information about searches that people make online using Traeger’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- traeger
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Is Traeger your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.