How popular isTraeger in search?
In September 2026, there were an estimated 90.5K branded searches for Traeger worldwide which held steady over the last 12 months. Traeger holds 8% estimated Share of Search among grill mat brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which grill mat brands compete with Traeger?
Share of Search by month for Weber, Cuisinart, Napoleon, Pit Boss, Traeger. The figures are in the table below the chart.
View monthly share of search table
| Month | Weber | Cuisinart | Napoleon | Pit Boss | Traeger |
|---|---|---|---|---|---|
| Oct 2025 | 57.6% | 18.7% | 8% | 7.3% | 8.4% |
| Nov 2025 | 52% | 20.6% | 6.7% | 9.4% | 11.3% |
| Dec 2025 | 50.5% | 22% | 5.8% | 9.7% | 12.1% |
| Jan 2026 | 54.8% | 21.8% | 7.1% | 6.7% | 9.7% |
| Feb 2026 | 59.4% | 15.5% | 9.4% | 7.1% | 8.5% |
| Mar 2026 | 59.9% | 12.3% | 14.2% | 6.9% | 6.7% |
| Apr 2026 | 63% | 7.6% | 16.9% | 6.3% | 6.2% |
| May 2026 | 63% | 8.1% | 16.1% | 6.1% | 6.7% |
| Jun 2026 | 58.5% | 8.7% | 16.2% | 7.9% | 8.7% |
| Jul 2026 | 59.3% | 11.8% | 15.1% | 7.3% | 6.5% |
| Aug 2026 | 60.5% | 13.6% | 12.1% | 6.5% | 7.4% |
| Sep 2026 | 59.5% | 14.6% | 9.6% | 8.2% | 8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.5% | 670K | -25.1% | -0.9 points | |
| 2, held 2nd | 14.6% | 165K | -17.9% | +1.1 points | |
| 3, held 3rd | 9.6% | 109K | -39.2% | -2.4 points | |
| 4, moved from 5th to 4th | 8.2% | 92.1K | -4.3% | +1.7 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 8% | 90.5K | -17.7% | +0.6 pointsmoved from 4th to 5th |
1.
Weber59.5%
Held 1st. 670K estimated branded searches, -25.1% vs prior month. Share -0.9 points.
14.6%
Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share +1.1 points.
3.
Napoleon9.6%
Held 3rd. 109K estimated branded searches, -39.2% vs prior month. Share -2.4 points.
4.
Pit Boss8.2%
Moved from 5th to 4th. 92.1K estimated branded searches, -4.3% vs prior month. Share +1.7 points.
5.
Traeger8%
Moved from 4th to 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share +0.6 points.
Compare search popularity between Traeger and its closest rivals
Every comparison with Traeger
18 comparisons
- Big Green Egg vs Traeger
- Cuisinart vs Traeger
- Oxo vs Traeger
- Pit Boss vs Traeger
- Beefeater vs Traeger
- Coleman vs Traeger
- KitchenAid vs Traeger
- Lynx vs Traeger
- Matador vs Traeger
- Napoleon vs Traeger
- Traeger vs Weber
- Kamado Joe vs Traeger
- Meater vs Traeger
- Broil King vs Traeger
- Traeger vs Z Grills
- Oklahoma Joe's vs Traeger
- Masterbuilt vs Traeger
- Ninja vs Traeger
How has branded search demand for Traeger changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Traeger worldwide held steady at 90.5K.
- Across the 12 months ending September 2026, Traeger’s estimated Share of Search among grill mat brands worldwide peaked at 12.1% in December 2025 and was lowest at 6.2% in April 2026.
- Across the 12 months ending September 2026, Traeger fell from 3rd to 5th among grill mat brands worldwide.
How did search popularity change for grill mat brands worldwide in September 2026?
5 changes
In September 2026, Pit Boss overtook Traeger to rank 4th among grill mat brands worldwide, with 8.2% estimated Share of Search.
In September 2026, Cuisinart gained estimated Share of Search among grill mat brands worldwide, from 13.6% to 14.6%.
In September 2026, Traeger gained estimated Share of Search among grill mat brands worldwide, from 7.4% to 8%.
In September 2026, Napoleon lost estimated Share of Search among grill mat brands worldwide, from 12.1% to 9.6%.
In September 2026, Weber lost estimated Share of Search among grill mat brands worldwide, from 60.5% to 59.5%.
Where does Traeger compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Gas grill brands | 6th of 6 | 3.4% | Show ranking |
| BBQ tool brands | 6th of 6 | 4.5% | Show ranking |
| BBQ brands | 4th of 4 | 6.6% | Show ranking |
| Portable grill brands | 6th of 6 | 6.8% | Show ranking |
| Grill brush brands | 6th of 6 | 7.3% | Show ranking |
| Grill mat brands | 5th of 5 | 8% | Shown above |
| BBQ accessories | 4th of 6 | 8.5% | Show ranking |
| Barbecue brands | 3rd of 5 | 9.9% | Show ranking |
| Smoker brands | 3rd of 5 | 10.3% | Show ranking |
| Smoker grill brands | 2nd of 3 | 11.8% | Show ranking |
| Meat probe brands | 2nd of 3 | 42% | Show ranking |
| Portable smoker brands | 2nd of 3 | 46.5% | Show ranking |
| Smoker cover brands | 2nd of 3 | 46.5% | Show ranking |
How is Traeger measured?
Brandwave collects information about searches that people make online using Traeger’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- traeger
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Is Traeger your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.