ThermoWorks vs Traeger:Which is searched more?
In September 2026, Traeger had more branded searches than ThermoWorks among meat probe brands worldwide. Traeger had about 90,500 branded searches, while ThermoWorks had 27,100. Traeger made up 35.5% of all meat probe brand searches we track, and ThermoWorks accounted for 10.6%. These are worldwide searches for English-language branded terms.
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Is ThermoWorks or Traeger more popular in search?
Compare the meat probe brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Traeger, ThermoWorks. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pit Boss | Traeger | Meater | ThermoWorks | ThermoPro |
|---|---|---|---|---|---|
| Oct 2025 | 31.5% | 36.2% | 16.2% | 8.9% | 7.2% |
| Nov 2025 | 28.9% | 34.7% | 19% | 10.4% | 7% |
| Dec 2025 | 26.4% | 32.9% | 22% | 12.1% | 6.6% |
| Jan 2026 | 26.5% | 38.7% | 17.4% | 9.5% | 7.8% |
| Feb 2026 | 31.9% | 38.4% | 14% | 9.4% | 6.3% |
| Mar 2026 | 36.9% | 36.1% | 13.3% | 8.9% | 4.9% |
| Apr 2026 | 38.7% | 38.1% | 11.4% | 7.6% | 4.2% |
| May 2026 | 37% | 40.6% | 12.2% | 6.7% | 3.6% |
| Jun 2026 | 37% | 40.5% | 9.9% | 8.1% | 4.4% |
| Jul 2026 | 40.1% | 35.6% | 10.7% | 8.8% | 4.8% |
| Aug 2026 | 33.5% | 38.3% | 11.5% | 11.5% | 5.2% |
| Sep 2026 | 36.1% | 35.5% | 13% | 10.6% | 4.7% |
How has the ThermoWorks and Traeger comparison changed over the last 12 months?
3 findings
- Traeger was ahead of ThermoWorks in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ThermoWorks’ share of searches among meat probe brands worldwide moved from 8.9% to 10.6%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 12 months ending September 2026, Traeger’s share of searches among meat probe brands worldwide moved from 36.2% to 35.5%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for meat probe brands worldwide in September 2026?
3 changes
In September 2026, Pit Boss overtook Traeger to become the leader among meat probe brands worldwide, with 36.1% of the searches.
In September 2026, Traeger lost share of searches among meat probe brands worldwide, from 38.3% to 35.5%.
In September 2026, ThermoWorks lost share of searches among meat probe brands worldwide, from 11.5% to 10.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ThermoWorks’ and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ThermoWorks
1 branded search term
- thermoworks
Traeger
1 branded search term
- traeger
Other head-to-heads among meat probe brands
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