Brandwave

How popular isThermoWorks?

In September 2026, people searched for ThermoWorks by name about 27,100 times worldwide, a 22.1% increase from the previous year. These searches made up 10.6% of all global meat probe brand searches, placing ThermoWorks fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about meat probe brands, ThermoWorks appeared in four of the five answers and was the most recommended of the five.

Search and AI answers in September 2026

ThermoWorks is the fourth most searched of 5 competitors and the most recommended in AI answers.

  1. Pit BossShare of searches 36.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. TraegerShare of searches 35.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. MeaterShare of searches 13%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. ThermoWorksShare of searches 10.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. ThermoProShare of searches 4.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top meat probe brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ThermoWorks was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ThermoWorks is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ThermoWorks1st
  2. ThermoPro2nd
  3. Meater3rd
  4. Pit Boss–
  5. Traeger–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Meater5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ThermoWorks4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ThermoPro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pit Boss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traeger0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about meat probe brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which meat probe brands compete with ThermoWorks?

ThermoWorks against meat probe brands worldwide, by month

Share of searches by month for Pit Boss, Traeger, Meater, ThermoWorks, ThermoPro. The figures are in the table below the chart.

View monthly share of searches table
MonthPit BossTraegerMeaterThermoWorksThermoPro
Oct 202531.5%36.2%16.2%8.9%7.2%
Nov 202528.9%34.7%19%10.4%7%
Dec 202526.4%32.9%22%12.1%6.6%
Jan 202626.5%38.7%17.4%9.5%7.8%
Feb 202631.9%38.4%14%9.4%6.3%
Mar 202636.9%36.1%13.3%8.9%4.9%
Apr 202638.7%38.1%11.4%7.6%4.2%
May 202637%40.6%12.2%6.7%3.6%
Jun 202637%40.5%9.9%8.1%4.4%
Jul 202640.1%35.6%10.7%8.8%4.8%
Aug 202633.5%38.3%11.5%11.5%5.2%
Sep 202636.1%35.5%13%10.6%4.7%

  1. 1.Pit Boss

    36.1%

    Moved from 2nd to 1st. 92.1K estimated branded searches, -4.3% vs prior month. Share +2.6 points.

  2. 2.Traeger

    35.5%

    Moved from 1st to 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -2.8 points.

  3. 3.Meater

    13%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +1.5 points.

  4. 4.ThermoWorks

    10.6%

    Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.9 points.

  5. 5.ThermoPro

    4.7%

    Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

Compare popularity between ThermoWorks and its closest rivals

Every comparison with ThermoWorks

14 comparisons

How has branded search demand for ThermoWorks changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ThermoWorks worldwide rose from 22.2K to 27.1K.
  • Across the 12 months ending September 2026, ThermoWorks’ share of searches among meat probe brands worldwide increased from 8.9% to 10.6%.
  • Across the 12 months ending September 2026, ThermoWorks’ share of searches among meat probe brands worldwide peaked at 12.1% in December 2025 and was lowest at 6.7% in May 2026.

How did search popularity change for meat probe brands worldwide in September 2026?

5 changes

  1. In September 2026, Pit Boss overtook Traeger to become the leader among meat probe brands worldwide, with 36.1% of the searches.

  2. In September 2026, Meater gained share of searches among meat probe brands worldwide, from 11.5% to 13%.

  3. In September 2026, Traeger lost share of searches among meat probe brands worldwide, from 38.3% to 35.5%.

  4. In September 2026, ThermoWorks lost share of searches among meat probe brands worldwide, from 11.5% to 10.6%.

  5. Estimated monthly branded searches for ThermoPro worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

How are ThermoWorks’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using ThermoWorks’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • thermoworks

Do you work for ThermoWorks? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ThermoWorks compete?

ThermoWorks is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Kitchen timer brands5th of 71.9%Show ranking
Meat probe brands4th of 510.6%Shown above
Infrared thermometer brands3rd of 611.2%Show ranking
Creator with pink hair and a pink jacket

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