Fluke vs ThermoWorks:Which is more popular?
In September 2026, ThermoWorks had more branded searches than Fluke among infrared thermometer brands worldwide. ThermoWorks had about 27,100 branded searches, while Fluke had 2,900. ThermoWorks made up 11.2% of all infrared thermometer brand searches we track, and Fluke accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about infrared thermometer brands, Fluke appeared in four of the five answers and ThermoWorks in three. Fluke was mentioned before ThermoWorks in three out of four answers.
Who do people search for more?
ThermoWorks, about 9 searches for every 1 for Fluke
Who does AI mention more?
Fluke, mentioned in 4 of 5 answers, ThermoWorks in 3
Who does AI recommend more?
Fluke, named ahead of ThermoWorks in 3 of 4 answers
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Top infrared thermometer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fluke was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ThermoWorks was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Fluke was listed before ThermoWorks in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Fluke1st
- ThermoWorks2nd
Etekcity3rd
Klein Tools4th
FLIR–
Bosch–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fluke4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Klein Tools3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ThermoWorks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Etekcity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- FLIR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about infrared thermometer brands
5 answers
Asked ChatGPT
“Which infrared thermometer brand should I buy?”
Asked ChatGPT
“What are the best infrared thermometer brands?”
Asked ChatGPT
“What's the best infrared thermometer brand for quick temperature checks?”
Searched Google, AI Overview
“best infrared thermometer”
Searched Google, AI Overview
“non contact thermometer”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Fluke or ThermoWorks more popular in search?
This chart shows how often people search Google for Fluke and ThermoWorks by name. Each line represents a brand's share of searches for all six infrared thermometer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for ThermoWorks, Fluke. The figures are in the table below the chart.
View monthly share of searches table
| Month | Klein Tools | FLIR | ThermoWorks | Etekcity | Fluke | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.7% | 26.3% | 9.7% | 3.5% | 1.6% | 0.17% |
| Nov 2025 | 52.3% | 23.4% | 19.2% | 3.8% | 1.1% | 0.19% |
| Dec 2025 | 55.1% | 20.2% | 20.2% | 3.3% | 0.97% | 0.13% |
| Jan 2026 | 56.6% | 25.3% | 11.4% | 5.1% | 1.5% | 0.16% |
| Feb 2026 | 58.8% | 26.3% | 9.7% | 3.5% | 1.6% | 0.14% |
| Mar 2026 | 57.5% | 25.8% | 11.6% | 3.5% | 1.5% | 0.14% |
| Apr 2026 | 60.4% | 22.1% | 12.1% | 3.6% | 1.6% | 0.14% |
| May 2026 | 60.6% | 22.2% | 12.2% | 3.6% | 1.3% | 0.12% |
| Jun 2026 | 59.2% | 21.7% | 14.5% | 2.9% | 1.6% | 0.14% |
| Jul 2026 | 60.8% | 22.3% | 12.2% | 3% | 1.6% | 0.12% |
| Aug 2026 | 64.1% | 19.2% | 12.9% | 2.6% | 1.1% | 0.12% |
| Sep 2026 | 68.1% | 16.7% | 11.2% | 2.7% | 1.2% | 0.13% |
How has the Fluke and ThermoWorks comparison changed over the last 12 months?
3 findings
- ThermoWorks was ahead of Fluke in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fluke’s share of searches among infrared thermometer brands worldwide moved from 1.6% to 1.2%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
- Across the 12 months ending September 2026, ThermoWorks’ share of searches among infrared thermometer brands worldwide moved from 9.7% to 11.2%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
How did search popularity change for infrared thermometer brands worldwide in September 2026?
2 changes
In September 2026, ThermoWorks lost share of searches among infrared thermometer brands worldwide, from 12.9% to 11.2%.
Estimated monthly branded searches for Fluke worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fluke’s and ThermoWorks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fluke
1 branded search term
- fluke infrared thermometer
ThermoWorks
1 branded search term
- thermoworks
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