Brandwave

How popular isThermoWorks?

In September 2026, people searched for ThermoWorks by name about 27,100 times worldwide, a 22.1% increase from the previous year. These searches made up 11.2% of all global infrared thermometer brand searches, placing ThermoWorks third out of six brands. When we asked both ChatGPT and Google AI Overviews about infrared thermometer brands, ThermoWorks appeared in three of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

ThermoWorks is the third most searched of 6 competitors and the second most recommended in AI answers.

  1. Klein ToolsShare of searches 68.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. FLIRShare of searches 16.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. ThermoWorksShare of searches 11.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. EtekcityShare of searches 2.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. FlukeShare of searches 1.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top infrared thermometer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ThermoWorks was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. ThermoWorks is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fluke1st
  2. ThermoWorks2nd
  3. Etekcity3rd
  4. Klein Tools4th
  5. FLIR–
  6. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fluke4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Klein Tools3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ThermoWorks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Etekcity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FLIR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about infrared thermometer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which infrared thermometer brands compete with ThermoWorks?

ThermoWorks against infrared thermometer brands worldwide, by month

Share of searches by month for Klein Tools, FLIR, ThermoWorks, Etekcity. The figures are in the table below the chart.

View monthly share of searches table
MonthKlein ToolsFLIRThermoWorksEtekcityFlukeBosch
Oct 202558.7%26.3%9.7%3.5%1.6%0.17%
Nov 202552.3%23.4%19.2%3.8%1.1%0.19%
Dec 202555.1%20.2%20.2%3.3%0.97%0.13%
Jan 202656.6%25.3%11.4%5.1%1.5%0.16%
Feb 202658.8%26.3%9.7%3.5%1.6%0.14%
Mar 202657.5%25.8%11.6%3.5%1.5%0.14%
Apr 202660.4%22.1%12.1%3.6%1.6%0.14%
May 202660.6%22.2%12.2%3.6%1.3%0.12%
Jun 202659.2%21.7%14.5%2.9%1.6%0.14%
Jul 202660.8%22.3%12.2%3%1.6%0.12%
Aug 202664.1%19.2%12.9%2.6%1.1%0.12%
Sep 202668.1%16.7%11.2%2.7%1.2%0.13%

  1. 1.Klein Tools

    68.1%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share +4 points.

  2. 2.FLIR

    16.7%

    Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share -2.5 points.

  3. 3.ThermoWorks

    11.2%

    Held 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.7 points.

  4. 4.Etekcity

    2.7%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Fluke

    1.2%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Bosch

    0.13%

    Held 6th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between ThermoWorks and its closest rivals

Every comparison with ThermoWorks

14 comparisons

How has branded search demand for ThermoWorks changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ThermoWorks worldwide rose from 22.2K to 27.1K.
  • Across the 12 months ending September 2026, ThermoWorks’ share of searches among infrared thermometer brands worldwide increased from 9.7% to 11.2%.
  • Across the 12 months ending September 2026, ThermoWorks’ share of searches among infrared thermometer brands worldwide peaked at 20.2% in December 2025 and was lowest at 9.7% in October 2025.

How did search popularity change for infrared thermometer brands worldwide in September 2026?

6 changes

  1. In September 2026, Klein Tools gained share of searches among infrared thermometer brands worldwide, from 64.1% to 68.1%.

  2. In September 2026, FLIR lost share of searches among infrared thermometer brands worldwide, from 19.2% to 16.7%.

  3. In September 2026, ThermoWorks lost share of searches among infrared thermometer brands worldwide, from 12.9% to 11.2%.

  4. Estimated monthly branded searches for Fluke worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

  5. Estimated monthly branded searches for Etekcity worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

  6. Estimated monthly branded searches for Bosch worldwide fell 17.9% over 12 measured months, from 390 to 320 in September 2026.

How are ThermoWorks’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using ThermoWorks’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • thermoworks

Do you work for ThermoWorks? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ThermoWorks compete?

ThermoWorks is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Kitchen timer brands5th of 71.9%Show ranking
Meat probe brands4th of 510.6%Show ranking
Infrared thermometer brands3rd of 611.2%Shown above
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