Brandwave

Klein Tools vs ThermoWorks:Which is more popular?

In September 2026, Klein Tools had more branded searches than ThermoWorks among infrared thermometer brands worldwide. Klein Tools had about 165,000 branded searches, while ThermoWorks had 27,100. Klein Tools made up 68.1% of all infrared thermometer brand searches we track, and ThermoWorks accounted for 11.2%. When we asked ChatGPT and Google AI Overviews about infrared thermometer brands, Klein Tools and ThermoWorks each appeared in three of the five answers. Klein Tools and ThermoWorks were each mentioned first in two of the four answers.

Among infrared thermometer brands worldwide in September 2026

Who do people search for more?

Klein Tools, about 6 searches for every 1 for ThermoWorks

Klein Tools 165K searchesThermoWorks 27.1K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Klein Tools in 3 of 5ThermoWorks in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Klein Tools first in 2ThermoWorks first in 2

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Top infrared thermometer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Klein Tools was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ThermoWorks was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Klein Tools and ThermoWorks were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fluke1st
  2. ThermoWorks2nd
  3. Etekcity3rd
  4. Klein Tools4th
  5. FLIR–
  6. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fluke4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Klein Tools3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ThermoWorks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Etekcity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FLIR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about infrared thermometer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Klein Tools or ThermoWorks more popular in search?

This chart shows how often people search Google for Klein Tools and ThermoWorks by name. Each line represents a brand's share of searches for all six infrared thermometer brands we track, month by month, from English-language searches worldwide.

Klein Tools and ThermoWorks among infrared thermometer brands worldwide, by month

Share of searches by month for Klein Tools, ThermoWorks. The figures are in the table below the chart.

View monthly share of searches table
MonthKlein ToolsFLIRThermoWorksEtekcityFlukeBosch
Oct 202558.7%26.3%9.7%3.5%1.6%0.17%
Nov 202552.3%23.4%19.2%3.8%1.1%0.19%
Dec 202555.1%20.2%20.2%3.3%0.97%0.13%
Jan 202656.6%25.3%11.4%5.1%1.5%0.16%
Feb 202658.8%26.3%9.7%3.5%1.6%0.14%
Mar 202657.5%25.8%11.6%3.5%1.5%0.14%
Apr 202660.4%22.1%12.1%3.6%1.6%0.14%
May 202660.6%22.2%12.2%3.6%1.3%0.12%
Jun 202659.2%21.7%14.5%2.9%1.6%0.14%
Jul 202660.8%22.3%12.2%3%1.6%0.12%
Aug 202664.1%19.2%12.9%2.6%1.1%0.12%
Sep 202668.1%16.7%11.2%2.7%1.2%0.13%

How has the Klein Tools and ThermoWorks comparison changed over the last 12 months?

3 findings

How did search popularity change for infrared thermometer brands worldwide in September 2026?

2 changes
  1. In September 2026, Klein Tools gained share of searches among infrared thermometer brands worldwide, from 64.1% to 68.1%.

  2. In September 2026, ThermoWorks lost share of searches among infrared thermometer brands worldwide, from 12.9% to 11.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Klein Tools’ and ThermoWorks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Klein Tools

1 branded search term

  • klein tools

ThermoWorks

1 branded search term

  • thermoworks

How the Brand Demand Index is measured

Other head-to-heads among infrared thermometer brands

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