Bosch vs ThermoWorks:Which is more popular?
In September 2026, ThermoWorks had more branded searches than Bosch among infrared thermometer brands worldwide. ThermoWorks had about 27,100 branded searches, while Bosch had 320. ThermoWorks made up 11.2% of all infrared thermometer brand searches we track, and Bosch accounted for 0.13%. When we asked ChatGPT and Google AI Overviews about infrared thermometer brands, ThermoWorks appeared in three of the five answers and Bosch in none.
Who do people search for more?
ThermoWorks, about 85 searches for every 1 for Bosch
Who does AI mention more?
ThermoWorks, mentioned in 3 of 5 answers, Bosch in 0
Who does AI recommend more?
ThermoWorks, the only one of the two named
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Top infrared thermometer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ThermoWorks was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bosch did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Fluke1st- ThermoWorks2nd
Etekcity3rd
Klein Tools4th
FLIR–
Bosch–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fluke4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Klein Tools3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ThermoWorks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Etekcity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- FLIR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about infrared thermometer brands
5 answers
Asked ChatGPT
“Which infrared thermometer brand should I buy?”
Asked ChatGPT
“What are the best infrared thermometer brands?”
Asked ChatGPT
“What's the best infrared thermometer brand for quick temperature checks?”
Searched Google, AI Overview
“best infrared thermometer”
Searched Google, AI Overview
“non contact thermometer”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bosch or ThermoWorks more popular in search?
This chart shows how often people search Google for Bosch and ThermoWorks by name. Each line represents a brand's share of searches for all six infrared thermometer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for ThermoWorks, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Klein Tools | FLIR | ThermoWorks | Etekcity | Fluke | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.7% | 26.3% | 9.7% | 3.5% | 1.6% | 0.17% |
| Nov 2025 | 52.3% | 23.4% | 19.2% | 3.8% | 1.1% | 0.19% |
| Dec 2025 | 55.1% | 20.2% | 20.2% | 3.3% | 0.97% | 0.13% |
| Jan 2026 | 56.6% | 25.3% | 11.4% | 5.1% | 1.5% | 0.16% |
| Feb 2026 | 58.8% | 26.3% | 9.7% | 3.5% | 1.6% | 0.14% |
| Mar 2026 | 57.5% | 25.8% | 11.6% | 3.5% | 1.5% | 0.14% |
| Apr 2026 | 60.4% | 22.1% | 12.1% | 3.6% | 1.6% | 0.14% |
| May 2026 | 60.6% | 22.2% | 12.2% | 3.6% | 1.3% | 0.12% |
| Jun 2026 | 59.2% | 21.7% | 14.5% | 2.9% | 1.6% | 0.14% |
| Jul 2026 | 60.8% | 22.3% | 12.2% | 3% | 1.6% | 0.12% |
| Aug 2026 | 64.1% | 19.2% | 12.9% | 2.6% | 1.1% | 0.12% |
| Sep 2026 | 68.1% | 16.7% | 11.2% | 2.7% | 1.2% | 0.13% |
How has the Bosch and ThermoWorks comparison changed over the last 12 months?
3 findings
- ThermoWorks was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among infrared thermometer brands worldwide moved from 0.17% to 0.13%, and its estimated monthly branded searches moved from 390 to 320.
- Across the 12 months ending September 2026, ThermoWorks’ share of searches among infrared thermometer brands worldwide moved from 9.7% to 11.2%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
How did search popularity change for infrared thermometer brands worldwide in September 2026?
2 changes
In September 2026, ThermoWorks lost share of searches among infrared thermometer brands worldwide, from 12.9% to 11.2%.
Estimated monthly branded searches for Bosch worldwide fell 17.9% over 12 measured months, from 390 to 320 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bosch’s and ThermoWorks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bosch
1 branded search term
- bosch infrared thermometer
ThermoWorks
1 branded search term
- thermoworks
Other head-to-heads among infrared thermometer brands
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