Camp Chef vs Traeger:Which is more popular?
In September 2026, Traeger had more branded searches than Camp Chef among smoker grill brands worldwide. Traeger had about 90,500 branded searches, while Camp Chef had 22,200. Traeger made up 9.7% of all smoker grill brand searches we track, and Camp Chef accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about smoker grill brands, Traeger appeared in four of the five answers and Camp Chef in two. Traeger was mentioned before Camp Chef in every answer.
Who do people search for more?
Traeger, about 4 searches for every 1 for Camp Chef
Who does AI mention more?
Traeger, mentioned in 4 of 5 answers, Camp Chef in 2
Who does AI recommend more?
Traeger, named ahead of Camp Chef in every answer
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Top smoker grill brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Traeger was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Camp Chef was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Traeger was listed before Camp Chef in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Weber1st- Traeger2nd
- Yoder Smokers3rd
Camp Chef4th
Big Green Egg5th
Ninja–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Weber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Traeger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yoder Smokers3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Big Green Egg2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Camp Chef2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smoker grill brands
5 answers
Asked ChatGPT
“Which smoker grill brand should I buy?”
Asked ChatGPT
“What are the best smoker grill brands?”
Asked ChatGPT
“What's the best smoker grill brand for backyard cooking?”
Searched Google, AI Overview
“pellet smoker grill”
Searched Google, AI Overview
“electric smoker grill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Camp Chef or Traeger more popular in search?
This chart shows how often people search Google for Camp Chef and Traeger by name. Each line represents a brand's share of searches for all six smoker grill brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Traeger, Camp Chef. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weber | Big Green Egg | Traeger | Yoder Smokers | Camp Chef | Ninja |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.6% | 10.6% | 10.6% | 3.2% | 2.6% | 0.34% |
| Nov 2025 | 67.1% | 11.9% | 14.6% | 3.6% | 2.4% | 0.39% |
| Dec 2025 | 66.6% | 10.6% | 15.9% | 3.9% | 2.6% | 0.42% |
| Jan 2026 | 70.5% | 10.3% | 12.5% | 3.8% | 2.5% | 0.41% |
| Feb 2026 | 73.4% | 10.5% | 10.5% | 3.2% | 2.1% | 0.28% |
| Mar 2026 | 76% | 10.5% | 8.5% | 2.6% | 2.1% | 0.28% |
| Apr 2026 | 78.3% | 9.4% | 7.7% | 2.3% | 1.9% | 0.31% |
| May 2026 | 77% | 9.9% | 8.1% | 2.4% | 2% | 0.49% |
| Jun 2026 | 73% | 10.8% | 10.8% | 2.7% | 2.2% | 0.53% |
| Jul 2026 | 73.9% | 12.1% | 8.1% | 3% | 2.4% | 0.48% |
| Aug 2026 | 73.8% | 11.1% | 9.1% | 3.3% | 2.2% | 0.45% |
| Sep 2026 | 72% | 11.8% | 9.7% | 3.6% | 2.4% | 0.47% |
How has the Camp Chef and Traeger comparison changed over the last 12 months?
3 findings
- Traeger was ahead of Camp Chef in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Camp Chef’s share of searches among smoker grill brands worldwide moved from 2.6% to 2.4%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Traeger’s share of searches among smoker grill brands worldwide moved from 10.6% to 9.7%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for smoker grill brands worldwide in September 2026?
1 change
In September 2026, Traeger gained share of searches among smoker grill brands worldwide, from 9.1% to 9.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Camp Chef’s and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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