How popular isTraeger in search?
In September 2026, there were an estimated 90.5K branded searches for Traeger worldwide which held steady over the last 12 months. Traeger holds 6.4% estimated Share of Search among portable grill brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which portable grill brands compete with Traeger?
Share of Search by month for Weber, Coleman, Cuisinart, Napoleon, Pit Boss, Traeger. The figures are in the table below the chart.
View monthly share of search table
| Month | Weber | Coleman | Cuisinart | Napoleon | Pit Boss | Traeger |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.9% | 19.8% | 18.2% | 6.1% | 5.6% | 6.4% |
| Nov 2025 | 40.6% | 14.9% | 23.2% | 5.2% | 7.3% | 8.8% |
| Dec 2025 | 38.5% | 15.4% | 25.1% | 4.4% | 7.4% | 9.2% |
| Jan 2026 | 39.7% | 18.6% | 24.7% | 5.1% | 4.8% | 7% |
| Feb 2026 | 46.5% | 16.8% | 17.1% | 7.4% | 5.5% | 6.7% |
| Mar 2026 | 48.8% | 14.1% | 14.4% | 11.6% | 5.6% | 5.5% |
| Apr 2026 | 54.6% | 11.5% | 8.5% | 14.6% | 5.5% | 5.4% |
| May 2026 | 55.3% | 10.7% | 8.7% | 14.2% | 5.3% | 5.8% |
| Jun 2026 | 49.4% | 13.7% | 9.3% | 13.7% | 6.7% | 7.3% |
| Jul 2026 | 49.1% | 15% | 12% | 12.5% | 6% | 5.4% |
| Aug 2026 | 48.6% | 16.8% | 13.8% | 9.7% | 5.2% | 6% |
| Sep 2026 | 47.4% | 17% | 15% | 7.7% | 6.5% | 6.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.4% | 670K | -25.1% | -1.2 points | |
| 2, held 2nd | 17% | 241K | -21.8% | +0.3 points | |
| 3, held 3rd | 15% | 213K | -16% | +1.3 points | |
| 4, held 4th | 7.7% | 109K | -39.2% | -2 points | |
| 5, moved from 6th to 5th | 6.5% | 92.1K | -4.3% | +1.3 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 6.4% | 90.5K | -17.7% | +0.4 pointsmoved from 5th to 6th |
1.
Weber47.4%
Held 1st. 670K estimated branded searches, -25.1% vs prior month. Share -1.2 points.
2.
Coleman
17%
Held 2nd. 241K estimated branded searches, -21.8% vs prior month. Share +0.3 points.
15%
Held 3rd. 213K estimated branded searches, -16% vs prior month. Share +1.3 points.
4.
Napoleon7.7%
Held 4th. 109K estimated branded searches, -39.2% vs prior month. Share -2 points.
5.
Pit Boss6.5%
Moved from 6th to 5th. 92.1K estimated branded searches, -4.3% vs prior month. Share +1.3 points.
6.
Traeger6.4%
Moved from 5th to 6th. 90.5K estimated branded searches, -17.7% vs prior month. Share +0.4 points.
Compare search popularity between Traeger and its closest rivals
Every comparison with Traeger
18 comparisons
- Big Green Egg vs Traeger
- Coleman vs Traeger
- Cuisinart vs Traeger
- KitchenAid vs Traeger
- Lynx vs Traeger
- Napoleon vs Traeger
- Ninja vs Traeger
- Oxo vs Traeger
- Pit Boss vs Traeger
- Traeger vs Weber
- Beefeater vs Traeger
- Matador vs Traeger
- Kamado Joe vs Traeger
- Meater vs Traeger
- Broil King vs Traeger
- Traeger vs Z Grills
- Oklahoma Joe's vs Traeger
- Masterbuilt vs Traeger
How has branded search demand for Traeger changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Traeger worldwide held steady at 90.5K.
- Across the 12 months ending September 2026, Traeger’s estimated Share of Search among portable grill brands worldwide peaked at 9.2% in December 2025 and was lowest at 5.4% in July 2026.
- Across the 12 months ending September 2026, Traeger fell from 4th to 6th among portable grill brands worldwide.
How did search popularity change for portable grill brands worldwide in September 2026?
5 changes
In September 2026, Pit Boss overtook Traeger to rank 5th among portable grill brands worldwide, with 6.5% estimated Share of Search.
In September 2026, Cuisinart gained estimated Share of Search among portable grill brands worldwide, from 13.8% to 15%.
In September 2026, Napoleon lost estimated Share of Search among portable grill brands worldwide, from 9.7% to 7.7%.
In September 2026, Weber lost estimated Share of Search among portable grill brands worldwide, from 48.6% to 47.4%.
Coleman’s estimated Share of Search among portable grill brands worldwide has gained ground for 3 months in a row, from 13.7% to 17% in September 2026.
Where does Traeger compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Gas grill brands | 6th of 6 | 3% | Show ranking |
| BBQ tool brands | 6th of 6 | 3.7% | Show ranking |
| Smoker grill brands | 3rd of 3 | 4.8% | Show ranking |
| Portable grill brands | 6th of 6 | 6.4% | Shown above |
| BBQ brands | 4th of 4 | 6.6% | Show ranking |
| Grill brush brands | 6th of 6 | 7% | Show ranking |
| Grill mat brands | 5th of 5 | 7.7% | Show ranking |
| BBQ accessories | 4th of 6 | 8.5% | Show ranking |
| Barbecue brands | 3rd of 5 | 9.9% | Show ranking |
| Smoker brands | 3rd of 5 | 10.3% | Show ranking |
| Meat probe brands | 2nd of 3 | 42% | Show ranking |
| Portable smoker brands | 2nd of 3 | 46.5% | Show ranking |
| Smoker cover brands | 2nd of 3 | 46.5% | Show ranking |
How is Traeger measured?
Brandwave collects information about searches that people make online using Traeger’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- traeger
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Is Traeger your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.