Traeger vs Wusthof:Which is more popular?
In October 2026, Traeger and Wusthof were level in searches among BBQ tool brands worldwide, with an estimated 120 branded searches each, at 9.2% of the total each. When we asked ChatGPT and Google AI Overviews about BBQ tool brands, Traeger and Wusthof each appeared in one of the five answers. Traeger and Wusthof were each mentioned first in one of the two answers that named either.
Who do people search for more?
Traeger and Wusthof are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top BBQ tool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Traeger and Wusthof were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Traeger and Wusthof were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
OXO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cuisinart3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Traeger1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wusthof1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ZWILLING0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GLOBAL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Napoleon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about BBQ tool brands
5 answers
Asked ChatGPT
“Which BBQ tool brand should I buy?”
Asked ChatGPT
“What are the best BBQ tool brands?”
Asked ChatGPT
“What's the best BBQ tool brand for easy grilling?”
Searched Google, AI Overview
“best bbq tools”
Searched Google, AI Overview
“grill tool set”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Traeger or Wusthof more popular in search?
This chart shows how often people search Google for Traeger and Wusthof by name. Each line represents a brand's share of searches for all eight BBQ tool brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Traeger, Wusthof. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weber | ZWILLING | Traeger | Wusthof | OXO | GLOBAL | Napoleon | Cuisinart |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 55.5% | 12.5% | 9.5% | 11% | 6% | — | 2% | 3.5% |
| Dec 2025 | 57.1% | 8.6% | 10% | 11.6% | 8% | — | 2.3% | 2.3% |
| Jan 2026 | 51.8% | 9.8% | 9.8% | 12.5% | 10.7% | — | 2.7% | 2.7% |
| Feb 2026 | 54.7% | 8.1% | 9.3% | 12.8% | 8.1% | — | 3.5% | 3.5% |
| Mar 2026 | 42.9% | 5.4% | 5.4% | 16.7% | 10.3% | — | 3.4% | 15.8% |
| Apr 2026 | 63% | 4.3% | 5.8% | 6.3% | 12% | — | 6.3% | 2.4% |
| May 2026 | 59.7% | 1.9% | 5.7% | 7.3% | 15.6% | — | 7% | 2.9% |
| Jun 2026 | 60.8% | 1.9% | 6.5% | 2.3% | 17.2% | — | 7.8% | 3.6% |
| Jul 2026 | 58.5% | 2.4% | 7.8% | 2.9% | 17.1% | — | 6.8% | 4.4% |
| Aug 2026 | 63.8% | 5.2% | 5.2% | 4% | 12.1% | — | 6.9% | 2.9% |
| Sep 2026 | 60.6% | 7.6% | 7.6% | 6.1% | 10.6% | — | 3.8% | 3.8% |
| Oct 2026 | 50% | 10% | 9.2% | 9.2% | 8.5% | 6.9% | 3.8% | 2.3% |
Traeger and Wusthof sell other things too, so only their searches that name this product count here, like “traeger bbq tools”.
How has branded search for Traeger and Wusthof changed worldwide over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending October 2026: Traeger took it in June 2026.
- Across the 12 months ending October 2026, Traeger’s share of searches among BBQ tool brands worldwide moved from 9.5% to 9.2%, and its estimated monthly branded searches moved from 190 to 120.
- Across the 12 months ending October 2026, Wusthof’s share of searches among BBQ tool brands worldwide moved from 11% to 9.2%, and its estimated monthly branded searches moved from 220 to 120.
How did search popularity change for BBQ tool brands worldwide in October 2026?
3 changes
In October 2026, ZWILLING overtook OXO and Traeger to rank 2nd among BBQ tool brands worldwide, with 10% of the searches.
In October 2026, Wusthof overtook OXO to rank 4th among BBQ tool brands worldwide, with 9.2% of the searches.
In October 2026, Traeger gained share of searches among BBQ tool brands worldwide, from 7.6% to 9.2%.
How are Traeger’s and Wusthof’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Traeger’s and Wusthof’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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