Brandwave

Coleman vs Traeger:Which is searched more?

In September 2026, Coleman had more branded searches than Traeger among gas grill brands worldwide. Coleman was estimated to have 241K branded searches compared to Traeger’s 90.5K, and held an 8.2% Share of Search versus Traeger’s 3.1%. These are worldwide searches for English-language branded terms.

Share of Search among gas grill brands worldwide in September 2026Which is more popular in search, Coleman or Traeger?
Coleman8.2%241K searches
vs
Traeger3.1%90.5K searches

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Which is more popular in search, Coleman or Traeger?

Compare the gas grill brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Coleman and Traeger among gas grill brands worldwide, by month

Share of Search by month for Coleman, Traeger. The figures are in the table below the chart.

View monthly share of search table
MonthKitchenAidLynxWeberColemanTraeger
Oct 202550.2%22.6%17%7.7%2.5%
Nov 202559.4%16.5%15.2%5.6%3.3%
Dec 202558.5%19.5%13.5%5.4%3.2%
Jan 202649.6%22.5%16.9%8%3%
Feb 202647.3%21.9%20.5%7.4%2.9%
Mar 202640.8%22.2%26.4%7.6%3%
Apr 202637.4%17.1%34.8%7.3%3.4%
May 202632.4%16.8%39.1%7.5%4.1%
Jun 202634%19.6%32.6%9%4.8%
Jul 202636.9%20.2%30.3%9.3%3.3%
Aug 202638%21%27.9%9.6%3.4%
Sep 202643.2%22.8%22.7%8.2%3.1%

How has the Coleman and Traeger comparison changed over the last 12 months?

  • Coleman was ahead of Traeger in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Coleman’s estimated Share of Search among gas grill brands worldwide moved from 7.7% to 8.2%, and its estimated monthly branded searches moved from 279K to 241K.
  • Across the 12 months ending September 2026, Traeger’s estimated Share of Search among gas grill brands worldwide moved from 2.5% to 3.1%, and its estimated monthly branded searches held steady at 90.5K.

How did search popularity change for gas grill brands worldwide in September 2026?

  1. In September 2026, Coleman lost estimated Share of Search among gas grill brands worldwide, from 9.6% to 8.2%.

Other head-to-heads among gas grill brands

How each brand is measured

Brandwave collects information about searches that people make online using Coleman’s and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Coleman

3 branded search terms

  • coleman
  • coleman camping stove
  • coleman tent

Traeger

1 branded search term

  • traeger

How the Brand Demand Index is measured

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