Brandwave

How popular isColeman in search?

In September 2026, there were an estimated 241K branded searches for Coleman worldwide which is down 13.5% over the last 12 months. Coleman holds 15.1% estimated Share of Search among portable grill brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Weber50.5%
  2. Coleman15.1%
  3. Cuisinart12.4%
  4. Napoleon8.2%
  5. Pit Boss6.9%
  6. Traeger6.8%
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Which portable grill brands compete with Coleman?

Coleman against portable grill brands worldwide, by month

Share of Search by month for Weber, Coleman, Cuisinart, Napoleon, Pit Boss, Traeger. The figures are in the table below the chart.

View monthly share of search table
MonthWeberColemanCuisinartNapoleonPit BossTraeger
Oct 202546.9%18.6%15.2%6.5%5.9%6.8%
Nov 202544.5%14.4%17.7%5.7%8%9.7%
Dec 202542.8%15.2%18.6%4.9%8.2%10.2%
Jan 202645%17.9%17.9%5.8%5.5%8%
Feb 202650%15.9%13.1%7.9%6%7.2%
Mar 202652%13.1%10.7%12.4%6%5.8%
Apr 202656.6%10.2%6.8%15.2%5.7%5.6%
May 202657.3%9%7.4%14.7%5.5%6.1%
Jun 202651.9%11.4%7.7%14.4%7%7.7%
Jul 202651.8%12.6%10.3%13.2%6.3%5.7%
Aug 202651.8%14.2%11.6%10.3%5.6%6.4%
Sep 202650.5%15.1%12.4%8.2%6.9%6.8%

  1. 1.Weber

    50.5%

    Held 1st. 670K estimated branded searches, -25.1% vs prior month. Share -1.3 points.

  2. 2.Coleman

    15.1%

    Held 2nd. 201K estimated branded searches, -18.3% vs prior month. Share +0.9 points.

  3. 3.Cuisinart

    12.4%

    Held 3rd. 165K estimated branded searches, -17.9% vs prior month. Share +0.8 points.

  4. 4.Napoleon

    8.2%

    Held 4th. 109K estimated branded searches, -39.2% vs prior month. Share -2.2 points.

  5. 5.Pit Boss

    6.9%

    Moved from 6th to 5th. 92.1K estimated branded searches, -4.3% vs prior month. Share +1.4 points.

  6. 6.Traeger

    6.8%

    Moved from 5th to 6th. 90.5K estimated branded searches, -17.7% vs prior month. Share +0.4 points.

Compare search popularity between Coleman and its closest rivals

Every comparison with Coleman

How has branded search demand for Coleman changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Coleman worldwide fell from 279K to 241K.
  • Across the 12 months ending September 2026, Coleman’s estimated Share of Search among portable grill brands worldwide decreased from 18.6% to 15.1%.
  • Across the 12 months ending September 2026, Coleman’s estimated Share of Search among portable grill brands worldwide peaked at 18.6% in October 2025 and was lowest at 9% in May 2026.

How did search popularity change for portable grill brands worldwide in September 2026?

  1. In September 2026, Pit Boss overtook Traeger to rank 5th among portable grill brands worldwide, with 6.9% estimated Share of Search.

  2. In September 2026, Coleman gained estimated Share of Search among portable grill brands worldwide, from 14.2% to 15.1%.

  3. In September 2026, Cuisinart gained estimated Share of Search among portable grill brands worldwide, from 11.6% to 12.4%.

  4. In September 2026, Napoleon lost estimated Share of Search among portable grill brands worldwide, from 10.3% to 8.2%.

  5. In September 2026, Weber lost estimated Share of Search among portable grill brands worldwide, from 51.8% to 50.5%.

Where does Coleman compete?

Coleman is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Gas grill brands4th of 67.7%Show ranking
Backpack cooler brands4th of 712.3%Show ranking
Portable grill brands2nd of 615.1%Shown above
Cool box brands2nd of 617.8%Show ranking
Camping tent brands2nd of 525.2%Show ranking
Camping chair brands2nd of 525.6%Show ranking
Camping lantern brands2nd of 529.8%Show ranking
Camping stove brands2nd of 532.2%Show ranking
Gas canister brands2nd of 532.2%Show ranking
Camping lanterns2nd of 636.3%Show ranking
Swimming pool brands1st of 636.2%Show ranking
Air mattress brands1st of 438.2%Show ranking
Fuel canister brands1st of 463.3%Show ranking
Ice box brands1st of 357.7%Show ranking
Camping gear brands1st of 473%Show ranking
Camping furniture1st of 686.6%Show ranking
Beach chair brands1st of 382.9%Show ranking

How is Coleman measured?

Brandwave collects information about searches that people make online using Coleman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • coleman
  • coleman camping stove
  • coleman tent

Do you work for Coleman? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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