How popular isColeman in search?
In August 2026, there were an estimated 40.5K branded searches for Coleman worldwide which is up 123.8% over the last 11 months. Coleman holds 4.6% estimated Share of Search among camping stove brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which camping stove brands compete with Coleman?
Share of Search by month for Soto, Primus, Jetboil, Coleman. The figures are in the table below the chart.
View monthly share of search table
| Month | Soto | Primus | Jetboil | Coleman | MSR |
|---|---|---|---|---|---|
| Oct 2025 | 49.2% | 32.9% | 14.7% | 2.4% | 0.72% |
| Nov 2025 | 49.2% | 32.9% | 14.7% | 2.4% | 0.72% |
| Dec 2025 | 52.4% | 28.6% | 15.7% | 2.6% | 0.77% |
| Jan 2026 | 49.2% | 32.9% | 14.7% | 2.4% | 0.72% |
| Feb 2026 | 47% | 38.4% | 11.6% | 2.3% | 0.69% |
| Mar 2026 | 55.3% | 30.2% | 11.1% | 2.7% | 0.66% |
| Apr 2026 | 53.7% | 29.3% | 13.1% | 3.2% | 0.64% |
| May 2026 | 53.2% | 29.1% | 13% | 3.9% | 0.78% |
| Jun 2026 | 47.8% | 32% | 14.3% | 5.3% | 0.7% |
| Jul 2026 | 46.2% | 30.9% | 17% | 5.1% | 0.83% |
| Aug 2026 | 51.2% | 28% | 15.4% | 4.6% | 0.75% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.2% | 450K | +22.3% | +5 points | |
| 2, held 2nd | 28% | 246K | 0% | -2.9 points | |
| 3, held 3rd | 15.4% | 135K | 0% | -1.6 points | |
| 4, held 4th | 4.6% | 40.5K | 0% | -0.5 points | |
| 5, held 5th | 0.75% | 6.6K | 0% | -0.1 points |
1.
Soto51.2%
Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +5 points.
2.
Primus28%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -2.9 points.
3.
Jetboil15.4%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -1.6 points.
4.
Coleman
4.6%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.5 points.
5.
MSR0.75%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Coleman and its closest rivals
Every comparison with Coleman
25 comparisons
- Black Diamond vs Coleman
- Coleman vs Fenix
- Big Agnes vs Coleman
- Coleman vs Kathmandu
- Coleman vs Lumos
- Coleman vs Macpac
- Bestway vs Coleman
- Coleman vs Intex
- Coleman vs Jetboil
- Coleman vs Lay-Z-Spa
- Coleman vs Primus
- Coleman vs Soto
- Coleman vs Summer Waves
- Coleman vs Helinox
- Coleman vs Goal Zero
- BioLite vs Coleman
- Coleman vs Vango
- Coleman vs Doughboy
- Coleman vs OZtrail
- Coleman vs Outwell
- Coleman vs GCI Outdoor
- Coleman vs MSR
- Coleman vs LuminAID
- Coleman vs Wanderer
- Coleman vs Kampa
How has branded search demand for Coleman changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Coleman worldwide rose from 18.1K to 40.5K.
- Across the 11 months ending August 2026, Coleman’s estimated Share of Search among camping stove brands worldwide increased from 2.4% to 4.6%.
- Across the 11 months ending August 2026, Coleman’s estimated Share of Search among camping stove brands worldwide peaked at 5.3% in June 2026 and was lowest at 2.3% in February 2026.
How did search popularity change for camping stove brands worldwide in August 2026?
5 changes
In August 2026, Soto gained estimated Share of Search among camping stove brands worldwide, from 46.2% to 51.2%.
In August 2026, Primus lost estimated Share of Search among camping stove brands worldwide, from 30.9% to 28%.
In August 2026, Jetboil lost estimated Share of Search among camping stove brands worldwide, from 17% to 15.4%.
Estimated monthly branded searches for Coleman worldwide rose 123.8% over 11 measured months, from 18.1K to 40.5K in August 2026.
Estimated monthly branded searches for MSR worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.
Where does Coleman compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Camping tent brands | 4th of 5 | 3.8% | Show ranking |
| Camping chair brands | 3rd of 5 | 3.9% | Show ranking |
| Camping lanterns | 3rd of 6 | 4% | Show ranking |
| Camping stove brands | 4th of 5 | 4.6% | Shown above |
| Swimming pool brands | 5th of 6 | 5.6% | Show ranking |
| Camping lantern brands | 3rd of 5 | 6.6% | Show ranking |
| Camping furniture | 1st of 6 | 39% | Show ranking |
How is Coleman measured?
Brandwave collects information about searches that people make online using Coleman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- coleman tent
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